# Vegan Body-Enhancing Haircare Alterna Haircare's My Hair. My Canvas. Line Improves Texture By Kalin Ned | Published 2022-03-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/my-hair-my-canvas References: [well](https://well.ca/products/my-hair-my-canvas-more-to-love-bodifying-shampoo_202878.html) & [well](https://well.ca/products/my-hair-my-canvas-more-to-love-bodifying-conditioner_202879.html) My Hair. My Canvas. is the name of the duo of products, offered by Alterna Haircare. Consisting of a shampoo and a conditioner, the range distinguishes itself with the motto "more to love" as the nourishing formulas work to improve texture, movement, and fullness. Both the My Hair. My Canvas. More to Love Bodifying Shampoo and the My Hair. My Canvas. More To Love Bodifying Conditioner feature a Coconut Sugar Blend that "adds a high luster and provides [texture, definition, and control](https://www.trendhunter.com/trends/hair-resq-advanced-biotin-collection)," as well as Bamboo Extract which has a volumizing effect. Additionally, the formulas are [fully vegan](https://www.trendhunter.com/trends/mela-kera) and free from gluten, mineral oil, synthetic color, and other harmful ingredients. All bottles and tubes in this collection are made out of 50% post-consumer recycled plastic. Image Credit: Well.ca ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 81% | Activity: 58% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Vegan Haircare:** The growing demand for vegan products appoints various consumer segments for hair care innovation. - **Eco-friendly Packaging:** Brands can leverage sustainable packaging to set themselves apart in the haircare industry and reach environmentally conscious consumers. - **Texture-enhancing Hair Products:** Increased customer interest in enhancing hair texture, movement, and fullness provides an avenue for innovation in hair care solutions. ### Where This Applies - **Beauty:** Innovation in vegan and sustainable hair care products can attract eco-aware consumers and bolster brands in the competitive beauty industry. - **Personal Care:** Texture-enhancing hair care products present a valuable opportunity for personal care companies to expand their product lines. - **Eco Packaging:** Innovative eco-friendly packaging solutions can help brands differentiate themselves in the packaging industry and meet consumer demand for sustainable products. ## Related on Trend Hunter - [Vegan Hair Extension Products](https://www.trendhunter.com/trends/vegan-hair-extension.md) - [Comprehensive Modern Haircare Lines](https://www.trendhunter.com/trends/kenra-professional.md) - [Ritualistic Volumizing Haircare](https://www.trendhunter.com/trends/volumizing-shampoo-and-conditioner.md) - [Revitalizing Haircare Collections](https://www.trendhunter.com/trends/revitalizing-haircare-collection.md) - [Vegan Smoothing Hair Oils](https://www.trendhunter.com/trends/smoothing-hair-oils.md) - [Luxe Haircare Product Formulas](https://www.trendhunter.com/trends/maya-chias-power-fol.md) - [Plant-Based Hydrating Haircare](https://www.trendhunter.com/trends/plant-based-hydrating-haircare.md) - [Plant-Powered Pre-Shampoo Products](https://www.trendhunter.com/trends/botanical-repair.md) - [Curly Hair-Focused Products](https://www.trendhunter.com/trends/shampoo-and-conditioners.md)