# Jet Lag-Fighting Drink Mixes ERW's My Flight Pack Combats the Effects of Travel Fatigue By Laura McQuarrie | Published 2019-11-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/my-flight-pack References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4096-drink-mixes-tapping-into-top-diet-trends) & [geterw](https://geterw.com/) My Flight Pack by ERW is a [powdered drink mix system](https://www.trendhunter.com/trends/jamba-singles-to-go) that's been developed to combat the effects of travel fatigue, which can leave travelers feeling off their game for days. The products are available in three different kinds of easy-to-use, [single-serve sachets](https://www.trendhunter.com/trends/on-the-go-powder-packets) in Mango and Citrus, Black Tea and Lemon and Spiced Chai flavors, each with a different functional benefit. While one drink is designed to be refreshing, another is relaxing and the third provides a [boost of energy](https://www.trendhunter.com/trends/energy-multiplier-sugarfree). Some of the key ingredients in the products are ultra-concentrated freeze-dried fruit powders and adaptogenic herbs. The innovative drink mix system was developed in part by a Danish chef with experience cooking for professional athletes. Image Credit: ERW ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 75% | Activity: 85% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Travel Fatigue-fighting Drink Mixes:** Demand for convenient and effective jet lag remedies are opening up opportunities for innovative beverage companies to create products with functional benefits. - **Adaptogenic Herb-infused Drinks:** The trend towards incorporating natural adaptogenic ingredients in drinks to enhance mental clarity, mood regulation, and stress reduction is providing a marketplace for beverage companies to produce new functional options. - **Single-serve Sachet Packets:** Increased convenience and consumer preference for on-the-go, portion-controlled products emphasize transitional packaging opportunities for drink mix companies ### Industries Being Reshaped - **Travel Industry:** Opportunity for collaboration whereby hotels, airlines and travel companies can offer these jet lag drink mixes to their customers - **Ready-to-drink (RTD) Beverage Industry:** Competitive disruption opportunities to launch new functional beverage lines that incorporate similar ingredients such as adaptogenic herbs and ultra-concentrated fruit powders - **Sports Nutrition Industry:** The sports nutrition market can leverage the experience of chefs catering for professional athletes and adapt to the convenience of on-the-go packaging and functional benefits of powdered drink mixes. ## Related on Trend Hunter - [AI-Driven Jet Lag Kits](https://www.trendhunter.com/trends/flykitt.md) - [Travel-Friendly Immunity-Focused Supplements](https://www.trendhunter.com/trends/immunity-drink-mix.md) - [Two-Part Jet Lag Supplements](https://www.trendhunter.com/trends/anti-lagg-capsules.md) - [Portable Travel-Friendly Supplements](https://www.trendhunter.com/trends/ine-nutrition-1.md) - [Convenient Energy Drink Mixes](https://www.trendhunter.com/trends/energy-drink-mixes.md) - [Short-Haul Travel Supplements](https://www.trendhunter.com/trends/flykitt-domestic.md) - [Functional Beverage Sachets](https://www.trendhunter.com/trends/daily-functional-drinks.md) - [Escapist Drink Pouches](https://www.trendhunter.com/trends/drinkcation.md) - [Functional Mineral Supplement Powders](https://www.trendhunter.com/trends/magnesium-electrolyte-powder.md)