# Accessible New-School Wine Brands My Favorite Neighbor Wines are Flavorful Yet Affordable By Michael Hemsworth | Published 2021-11-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/my-favorite-neighbor-wines References: [coolmaterial](https://coolmaterial.com/food-drink/my-favorite-neighbor-harvey-harriet-wine/) & [myfavoriteneighbor](https://www.myfavoriteneighbor.com/Wine)  The wine industry is often perceived as being quite complex and somewhat difficult for newcomers to become acquainted with, which is something My Favorite Neighbor wines are intended to help change. The wines come as a [new-school approach to premium libations](https://www.trendhunter.com/trends/mullet) and have been created by California-based winemaker [Booker Vineyards](https://www.trendhunter.com/trends/echo-falls-fruit-fusion-watermelon-kiwi) to appear as a traditional wine. The product, however, is minimally branded with a wine within that is free from additives or concentrates. The My Favorite Neighbor wines are focused on providing an impressive flavor experience that is well-suited for everyday enjoyment and help to shake up the industry with their accessibility. This comes in response to changing consumers preferences as more drinkers foray into the world of wine and try to make sense of the various complexities therein. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 53% | Activity: 37% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Accessible Wine Brands:** More winemakers are simplifying their brands to appeal to a wider audience and change the perceived complexity of the industry. - **New-school Premium Libations:** Wine brands are adopting new-school approaches to appeal to modern tastes and preferences while maintaining quality. - **Natural Wine Movement:** There is a growing trend towards natural wine production without additives or concentrates. ### Where This Applies - **Wine:** Winemakers have an opportunity to modernize their branding and production to appeal to a wider audience. - **Beverage:** The natural wine movement could disrupt the way that beverages are produced and marketed. - **Hospitality:** Accessible wine brands are an opportunity for hotels and restaurants to attract new customers and improve overall customer experience. ## Related on Trend Hunter - [Accessible Millennial-Targeted Wines](https://www.trendhunter.com/trends/my-fave-wine-range.md) - [Bottled Single-Serve Wines](https://www.trendhunter.com/trends/basic-cellars.md) - [Contemporary Accessible Wine Collections](https://www.trendhunter.com/trends/bink-wines.md) - [Sustainably-Made Clean Wines](https://www.trendhunter.com/trends/usual-wines.md) - [Next-Gen Wine Clubs](https://www.trendhunter.com/trends/rookie-club.md) - [Casual Enjoyment Bottled Wines](https://www.trendhunter.com/trends/nice-wines.md) - [Easy-Drinking Vegan Wines](https://www.trendhunter.com/trends/mouton-cadet-fresh-collection.md) - [Sustainable Natural Wine Boxes](https://www.trendhunter.com/trends/sustainable-natural-wine.md) - [Low-Cal Fresh White Wines](https://www.trendhunter.com/trends/fresh-vine-wine.md)