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# Personalized Clutch Products
The 'My DIY Quote Tote' Spins Kate Spade's Latest Look

By Jennifer Gosnell | Published 2013-05-19 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/my-diy-quote-tote
References: [ispydiy](http://www.ispydiy.com/2013/01/my-diy-quote-tote-clutch.html) & [brit.co](http://www.brit.co/picks/quote-tote-clutch/)

The 'My DIY Quote Tote' by ISpyDIY is the perfect way to personalize and rock Kate Spade's newest look (without the cost of a Kate Spade bag). As a DIY project, it truly could not get any easier or more simple to recreate.

All that is necessary for this project is Acrylic or Plasti-dip paint, a [canvas clutch or tote](https://www.trendhunter.com/trends/w-hotels-x-thomas-llu) of your liking, embroidered iron-on letters, a [Rowenta](https://www.trendhunter.com/trends/xforce-flex-1560) iron, painters tape and a brush. The ISpyDIY site gives step-by-step instructions in the how-to section to assist you in your creation.

The [Kate Spade hashtag totes](https://www.trendhunter.com/trends/kate-spade-cocktail-mixers) are a modern spin on social media in fashion form and an awesome way to express individuality. Pictured is the #DIYISRAD quote, but you can easily customize to hashtag whatever you like.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 88% | Activity: 82% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Personalization of Fashion Accessories:** The trend of personalizing fashion accessories offers disruptive innovation opportunities for brands to create customizable products that allow consumers to express their individuality.
- **DIY Fashion Projects:** The rise of DIY fashion projects presents disruptive innovation opportunities for businesses to provide easy-to-follow tutorials and kits for consumers to create their own customized products.
- **Social Media-inspired Fashion:** The trend of social media-inspired fashion opens up disruptive innovation opportunities for brands to create products that tap into popular hashtags and online trends.

### Who This Affects Most

- **Fashion Accessories:** The fashion accessories industry can embrace the trend of personalization by offering customizable bags, clutches, and totes that cater to individual preferences.
- **Craft and Hobby:** The craft and hobby industry can capitalize on the rise of DIY fashion projects by providing supplies and tools for consumers to create their own customized accessories.
- **Apparel Retail:** Apparel retailers can tap into the trend of social media-inspired fashion by incorporating popular hashtags and online trends in their clothing designs and accessories.

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