# Mobile Travel Booking Graphs The 'My Destination' Chart Shows How Technology has Aided Sales By Sarah Nazim | Published 2012-07-14 | World Source: Trend Hunter, https://www.trendhunter.com/trends/my-destination References: [coolinfographics](http://www.coolinfographics.com) & [mydestination](http://www.mydestination.com/) This infographic by 'My Destination' explains how mobile technology has drastically changed the travel industry in a positive way. According to this chart, 17% of consumers have researched a trip on a [mobile app or website](https://www.trendhunter.com/trends/expedia-group), while 12% have downloaded [travel-related apps](https://www.trendhunter.com/trends/personalized-aipowered-travel). It appears that the United Kingdom has the highest percentage of mobile penetration and has a 47% rate of people who are [booking trips online](https://www.trendhunter.com/trends/pogo-travel). The United States comes in a close second with a 40% rate of people who are booking travel plans online. Due to the fact that a large percentage of people own smartphones, it allows for easy access to social media sites, which according to this chart aids in driving 78% of traffic to travel sites. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 21% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **Mobile Technology in Travel:** The increasing use of mobile apps and websites for travel research and booking is disrupting the travel industry. - **Mobile Penetration and Travel Booking:** The high mobile penetration rates in the United Kingdom and the United States are driving the shift towards online travel booking. - **Social Media Traffic to Travel Sites:** Social media platforms are playing a significant role in driving traffic to travel sites, presenting opportunities for disruptive innovation. ### Who This Affects Most - **Travel and Tourism:** The travel and tourism industry is seeing disruptive innovation opportunities with the increasing use of mobile technology for booking and increased reliance on online travel research. - **Mobile App Development:** The rise in mobile app usage for travel research and booking creates opportunities for disruptive innovation in mobile app development for the travel industry. - **Social Media Marketing:** The reliance on social media platforms for driving traffic to travel sites opens up opportunities for disruptive innovation in social media marketing strategies for the travel industry. ## Related on Trend Hunter - [Travel-Focused Marketing Guides](https://www.trendhunter.com/trends/tiktok-5.md) - [Immersive Store Screens](https://www.trendhunter.com/trends/hays-travel.md) - [Departure Lounge Pop-Ups](https://www.trendhunter.com/trends/holidata-lounge.md) - [Instant Accommodation Bookings](https://www.trendhunter.com/trends/online-travel-agent.md) - [Interactive Travel Map Apps](https://www.trendhunter.com/trends/proxi-travel-app.md) - [Travel Mapping Platforms](https://www.trendhunter.com/trends/travel-map-club.md) - [Tech-Enhanced Travel Planning](https://www.trendhunter.com/trends/travel-discovery-platform.md) - [Social Trip-Planning Apps](https://www.trendhunter.com/trends/tripmap.md) - [Efficient Travel Planners](https://www.trendhunter.com/trends/travel-stash.md)