# Subtly Hive-Inspired Hotels 'My Chelsea' Hotel's Interior Makes Roundabout Reference to Bees By Joey Haar | Published 2018-01-03 | World Source: Trend Hunter, https://www.trendhunter.com/trends/my-chelsea References: [dezeen](https://www.dezeen.com/2018/01/03/dh-liberty-redesigns-west-interiors-hotel-chelsea-west-london-uk/) If someone didn't know how the word "subtle" was spelled, they'd be surprised to find out that it has a hidden "B", and for those who aren't familiar with the subtle background of 'My Chelsea' hotel's interior design, they might be surprised to learn that it has a hidden bee. The [boutique hotel's interior](https://www.trendhunter.com/trends/25hours-hotel-bikini-berlin), which was designed by [London studio](https://www.trendhunter.com/trends/july-london-victoria) DH Liberty, was inspired by the owner's love of bees, and it features an understated gold, black, and green color scheme. When first taking on the project, DH Liberty was asked to celebrate the owner's love of plants. However, the studio soon discovered that the hotel also keeps a small [rooftop beehive](https://www.trendhunter.com/trends/host) from which the staff harvest honey to serve inside. With that in mind, the apiary inspiration was an obvious choice. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 33% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels) ## Key Themes ### What Makes This Trend Stand Out - **Hidden-inspired Interiors:** Opportunities for innovative interior design that incorporates hidden elements or references. - **Boutique Hotel Design:** Developing unique and personalized design concepts for boutique hotels. - **Bee-inspired Themes:** Exploring design inspirations and aesthetics derived from bees and beekeeping. ### Sectors Adopting This - **Interior Design:** The growing demand for innovative and personalized interior design concepts for various spaces. - **Hospitality:** Opportunities for boutique hotels to differentiate themselves through unique and thematic designs. - **Apiculture:** Exploring new ways to incorporate bee-inspired themes and aesthetics into products and services in the beekeeping industry. ## Related on Trend Hunter - [Bee-Themed Afternoon Teas](https://www.trendhunter.com/trends/hilton-palm-jumeirah.md) - [Honeybee-Themed Fragrance Packaging](https://www.trendhunter.com/trends/alvari-collection.md) - [Bold Zoo Hotel Interiors](https://www.trendhunter.com/trends/reserve-hotel.md) - [Whimsically Designed Hotel Interiors](https://www.trendhunter.com/trends/cowley-manor-experimental.md) - [Retro-Inspired Boutique Hotels](https://www.trendhunter.com/trends/the-hoxton.md) - [Bee-Habitual Rural Homes](https://www.trendhunter.com/trends/foxglove-house.md) - [Bee-Watching Wooden Cabins](https://www.trendhunter.com/trends/shannan-beehive-observation-cabin.md) - [Village-Luke Charming Hotels](https://www.trendhunter.com/trends/botree-hotel.md) - [Urban pollinator architecture](https://www.trendhunter.com/trends/host.md)