# Distinctive Crafty Notes My Card My Story Empowers Children in Mumbai by Showcasing Their Art By Rebecca Byers | Published 2012-07-27 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/my-card-my-story References: [huffingtonpost](http://www.huffingtonpost.com/my-card-my-story/my-card-my-story-princeton-university_b_1695390.html) & [mycardmystory](http://www.mycardmystory.com/) My Card My Story produces a line of greeting cards that showcase the artwork of impoverished young artists living in Mumbai, India. Started by four Princeton University student during their undergrad in fall 2010, MCMS is partnered with the Akanksha Foundation and is still based out of Princeton, New Jersey. The Akanksha Foundation is a non-profit organization that endeavors to operate high quality schools for children from low income families in Mumbai and Pune. MCMS specifically works with the Foundation's [art program](https://www.trendhunter.com/trends/kid-art-show), which offers structured, skill-based art courses, strands of which provide original art to create a unique line of greeting cards. The proceeds from the distinctive greeting cards go back into funding further education for the young artists. **Contact Information** MCMS [website](http://www.mycardmystory.com/) MCMS [online store](http://www.mycardmystory.com/store.html) MCMS on [Facebook](http://www.facebook.com/mycardmystory) MCMS on [Twitter](http://twitter.com/MyCardMyStory) ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 16% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Empowering Young Artists:** The trend of empowering young artists by showcasing their artwork on products presents an opportunity for businesses to support and nurture creativity. - **Socially Responsible Greeting Cards:** The trend of producing greeting cards that fund education for impoverished young artists creates opportunities for businesses to contribute to social causes while offering unique products. - **Partnerships with Non-profit Organizations:** The trend of partnering with non-profit organizations that support education and art programs provides opportunities for businesses to give back to the community while fostering artistic talent. ### Who This Affects Most - **Greeting Card Industry:** The greeting card industry can seize the disruptive innovation opportunity by collaborating with young artists and incorporating their artwork into their product lines. - **E-commerce Industry:** The e-commerce industry could benefit from the disruptive innovation opportunity of featuring socially responsible greeting cards that empower young artists, appealing to socially conscious consumers. - **Education Industry:** The education industry has the potential to embrace disruptive innovation by forging partnerships with organizations like MCMS and supporting art programs that empower young artists. ## Related on Trend Hunter - [Poetic Greeting Cards](https://www.trendhunter.com/trends/poetic-greeting-card.md) - [Convenient Online Greeting Cards](https://www.trendhunter.com/trends/happy-tree-cards.md) - [Greeting Card Kiosks](https://www.trendhunter.com/trends/greeting-card-kiosk.md) - [Magician-Designed Playing Cards](https://www.trendhunter.com/trends/mystery-playing-cards.md) - [Daily Affirmation-Focused Cards](https://www.trendhunter.com/trends/joyful-hearts-co-1.md) - [Mental Health-Centric Contest Campaigns](https://www.trendhunter.com/trends/carlton-cards.md) - [Mindful Children's Books](https://www.trendhunter.com/trends/abc-affirmation-board-book.md) - [Collaborative Digital Cards](https://www.trendhunter.com/trends/group-card-creator.md) - [Mental Health Postcard Platforms](https://www.trendhunter.com/trends/bts-2.md)