# Motocross Swag E-Stores MXStore is the Official Online Retail Partner of the MX Nationals Series By Rahul Kalvapalle | Published 2015-04-08 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/mxstorecomau References: [mxnationals.au](http://www.mxnationals.com.au/mxstore-com-au-unveiled-as-official-online-retail-partner-for-2015/) & [mxnationals.au](http://www.mxnationals.com.au/mxstore-com-au-unveiled-as-official-online-retail-partner-for-2015/) Australia's fastest growing online motocross gear and accessory retailer MXstore.com.au's partnership with the 2015 [MX](https://www.trendhunter.com/trends/eyewear-campaigns) Nationals Series gives it the right to be the official and exclusive online retailer of the Australian Motocross Championship. The online store boasted 45,000 products from leading motocross brands even before the event, which is set to further boost its reputation as a go-to destination for motocross enthusiasts. Meanwhile, the popular MX Nationals Series will be able to leverage MXstore's popularity to get its products through to market. The deal will also see MXStore take naming rights to some of the MX Nationals Series' awards and initiatives. “It has always been an ambition for MXstore to align with other organisations who share our enthusiasm for motocross, so we are delighted to be partnering with Australia’s premier MX series, it’s a perfect fit,” said ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 22% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Motocross E-commerce:** There is potential for more online stores to specialize in motocross gear and accessories, and to partner with popular motocross events to further expand their reach. - **Motorsports Brand Partnerships:** There is opportunity for motocross retailers and event organizers to form mutually beneficial partnerships to increase brand exposure and sales. - **Sports Merchandising:** There is a growing market for sports merchandise, particularly in niche markets like motocross, and e-commerce platforms allow for more targeted sales and marketing. ### Industries Being Reshaped - **Motocross Retail:** Motocross retailers can partner with events and other industry players to gain more visibility and capture a growing market of motocross enthusiasts. - **Motorsports Events:** Motorsports events like the MX Nationals Series can partner with motocross retailers and other industry players to increase revenue streams and drive more interest in the sport. - **Sports E-commerce:** E-commerce platforms for sports merchandise like MXstore.com.au have the potential to disrupt the traditional brick-and-mortar retail model and reach a wider audience of sports enthusiasts. ## Related on Trend Hunter - [Reinvented Motorcross Gear](https://www.trendhunter.com/trends/kiko-kostadinov-x-fox-lab.md) - [Motocross-Inspired Eyewear Campaigns](https://www.trendhunter.com/trends/eyewear-campaigns.md) - [Beer-Supported Motorcycle Events](https://www.trendhunter.com/trends/international-motorcycle-racing.md) - [Supercross-Specific Tire Models](https://www.trendhunter.com/trends/reise-moto.md) - [Motorsport Micro-Sponsor Programs](https://www.trendhunter.com/trends/gresini-squad.md) - [Australian Electric Motorcycles](https://www.trendhunter.com/trends/c-series-motorcycles.md) - [Electric Motocross Bikes Unveiled](https://www.trendhunter.com/trends/yamaha-ye-01.md) - [Branded Electric Bike Partnerships](https://www.trendhunter.com/trends/murf-and-chronic-tacos.md) - [Inaugural Electric Dirt Bikes](https://www.trendhunter.com/trends/sting-mx.md)