# Celebratory Sports Cars The 100th Anniversary Special Edition Mazda MX-5 Miata is Limited-Edition By Michael Hemsworth | Published 2020-07-01 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mx5-miata References: [geeky-gadgets](https://www.geeky-gadgets.com/100th-anniversary-special-edition-mazda-mx-5-miata-will-come-to-the-us-in-limited-numbers-2020-06-30/) & [insidemazda.mazdausa](https://insidemazda.mazdausa.com/press-release/100th-anniversary-mazda-mx-5-miata-arriving-to-the-u-s/) The 100th Anniversary Special Edition [Mazda](https://www.trendhunter.com/trends/2025-mazda-cx70) [MX-5 Miata](https://www.trendhunter.com/trends/vehicle-stability-features) has been unveiled by the brand as a new vehicle for the US market that will provide drivers with a way to mark the model's historic legacy. The vehicle will be available in [limited numbers](https://www.trendhunter.com/trends/alpine-a110-r-ultime) starting later this year at an MSRP starting at $32,670 and will come in either the RF retractable hardtop version or one with a red soft top. The vehicle will only be available in the Snowflake White Pearl Mica color option with red accents throughout including red leather seats and red carpeting. The 100th Anniversary Special Edition Mazda MX-5 Miata is based on the 2020 MX-5 Grand Touring with a 181 horsepower engine that will offer 151lb-ft of torque. Image Credit: Mazda ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 23% | Activity: 3% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Limited-edition Sports Cars:** Brands can create a sense of exclusivity and excitement by releasing limited-edition versions of their popular models. - **Celebrating Brand Legacy:** Offering special edition models that celebrate a brand's history can generate interest and loyal customers. - **Customized Car Design:** Giving customers the option to customize their vehicles with unique color and accent options can make for a more personalized driving experience. ### Where This Applies - **Automobile Manufacturing:** Automakers can capitalize on nostalgia and brand loyalty by releasing special edition vehicles that commemorate the brand's history and garner excitement. - **Luxury Vehicle Market:** Creating high-end, limited-edition versions of popular models can attract affluent customers who are willing to pay a premium for something exclusive. - **Custom Car Modification:** Allowing customers to personalize their cars with unique color and accent options can create a new market for customization services and products. ## Related on Trend Hunter - [Anniversary-Celebrating Sports Cars](https://www.trendhunter.com/trends/porsche-australia.md) - [Stability-Enhancing Vehicle Features](https://www.trendhunter.com/trends/vehicle-stability-features.md) - [70th Anniversary Supercars](https://www.trendhunter.com/trends/corvette-z06-70th-anniversary.md) - [High-Performance Finale Race Cars](https://www.trendhunter.com/trends/2025-toyota-gr-supra-a90-final-edition.md) - [Special Edition Seaside Vehicles](https://www.trendhunter.com/trends/mini-convertible-seaside-edition.md) - [Mini Motorsport-Honoring Cars](https://www.trendhunter.com/trends/mini-john-cooper-works-1to6-edition.md) - [Anniversary-Celebrating Motorsports Cars](https://www.trendhunter.com/trends/m4-csl.md) - [Anniversary-Honoring SUV Models](https://www.trendhunter.com/trends/2026-ford-bronco-60th-anniversary-package.md) - [Les Mans-Celebrating Retro Racers](https://www.trendhunter.com/trends/plus-four-lm62.md)