# Dairy-Inspired Gelatos Mwah! Makes Creamy & Indulgent Dairy-Inspired Products from Plants By Laura McQuarrie | Published 2023-03-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mwah References: [prnewswire](https://www.prnewswire.com/news-releases/next-gen-foods-makers-of-tindle-acquires-new-plant-based-dairy-startup-mwah-and-unveils-expanded-brand-portfolio-at-expo-west-301762831.html) & [eatmwah](http://eatmwah.com/)  Mwah! is a new food startup that's committed to creating creamy and indulgent [dairy-inspired products from plants](https://www.trendhunter.com/trends/plantbased-dairy). With natural flavorings, plant-based proteins and lipids, the team behind the London-based company recreates the qualities of ice cream without the use of animals. The company's unique approach to creating decadent desserts can be experienced with its new plant-based gelato. The all-new Madagascan Vanilla Gelato, powered by plants, is said to mirror the indulgent experience of classic gelato. Three-year-old food-tech company [Next Gen Foods](https://www.trendhunter.com/trends/tindle-grocery-products) newly acquired Mwah! and at Natural Products Expo West, attendees will get the first taste of soon-to-be-released retail products featuring recipes that use Mwah!'s new plant-based gelato. Some of the fundamental ingredients of authentic Italian gelato are whole milk, heavy cream and egg yolks, and now, pioneering plant-based brands are crafting quality recipes that feature inventive alternatives for these staples. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 47% | Activity: 67% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Gelato:** The trend towards plant-based gelato offers opportunities for developing new dairy-free flavors and textures. - **Dairy Alternatives:** Developing dairy-inspired products from alternative plant-based ingredients is a disruptive innovation opportunity for the food industry. - **Natural Flavorings:** The use of natural flavorings in plant-based gelatos offers opportunities for developing clean-label and health-oriented products. ### Where This Applies - **Food Manufacturing:** The food manufacturing industry can benefit from the increased demand for plant-based ingredients and products, offering opportunities for innovation in alternative dairy production. - **Retail:** The retail sector can capitalize on the growing demand for dairy-free alternatives, offering new plant-based products for health-conscious and socially-aware consumers. - **Hospitality:** The hospitality industry can offer plant-based gelato as an alternative guest option, catering to the dietary restrictions and preferences of a growing number of customers. ## Related on Trend Hunter - [Italian-Style Plant-Based Gelato](https://www.trendhunter.com/trends/italian-plant-based-gelato.md) - [Legume-Based Frozen Desserts](https://www.trendhunter.com/trends/wicked-kitchen-plant-based-ice-cream.md) - [Dairy-Free Italian-Inspired Gelatos](https://www.trendhunter.com/trends/valsoia-plantbased-gelato.md) - [Animal-Free Gelatos](https://www.trendhunter.com/trends/animal-free-gelato.md) - [Decadent Protein Gelatos](https://www.trendhunter.com/trends/protein-gelato.md) - [Plant-Based Dessert Expansions](https://www.trendhunter.com/trends/over-the-moo1.md) - [Air-Based Chocolate Gelatos](https://www.trendhunter.com/trends/solein.md) - [Dairy-Free Mini Bites](https://www.trendhunter.com/trends/indulgent-bites.md) - [Nut-Based Vegan Gelatos](https://www.trendhunter.com/trends/nth-wonder.md)