# Sliding Whisky Packaging MW Luxury Packaging Created a Premium Design for Johnnie Walker By Ivona Baxter | Published 2018-01-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mw-luxury-packaging-luxury-whisky-johnnie-walker-blue-label-ghost References: [luxurypackaging](http://www.luxurypackaging.co.uk/showcase/johnnie-walker-blue-label-ghost-rare-special-release/) Packaging manufacturers MW Luxury Packaging collaborated with [global whisky giant Johnnie Walker](https://www.trendhunter.com/trends/johnnie-walker-blue-ultra) on a number of occasions over the past few years. Now, the two companies have come together once again to unveil a particularly artistic creation: a pack for Johnnie Walker’s Blue Label Ghost & Rare Special Release, which was blended from eight exceedingly rare Scotch whiskies. For this project, a clever [sliding pack](https://www.trendhunter.com/trends/levolution-collection) was engineered, boasting premium gray board construction and high-quality art paper wrappings. Inside, the bottle sits in cream vacuum-formed fitments, while outside, all eight whiskies are marked out on the wrapping in either gold foil or screen-printed script. As with any good packaging, this pack is supremely simple to use, but the straightforward design belies the trickier technical aspects of the build. The sliding design depends upon three elements: a bespoke sliding mechanism, hidden magnets holding the inner drawer in place and, last but not least, a discreet hole that helps to control the vacuum effect. Combine this innovative and well-constructed design with the [gorgeous illustrated exterior](https://www.trendhunter.com/trends/custom-whisky-blends) and you have a truly timeless pack. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 84% | Activity: 52% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Premium Sliding Packaging:** The need for packaging that not only protects products but also elevates the customer experience. - **Innovative Fitment Design:** The need to explore creating packaging that not only offers convenience but also adds product value. - **Sustainable Luxury Packaging:** The demand for more eco-friendly packaging solutions that reduce waste while still maintaining high-quality aesthetics. ### Who This Affects Most - **Alcohol Industry:** Brands in the alcohol industry can explore more innovative and creative packaging solutions to differentiate from competitors and attract customers. - **Luxury Packaging Industry:** The luxury packaging industry can capitalize on the trend of premium, innovative and sustainable packaging to improve product value and reduce environmental impact. - **Consumer Packaged Goods Industry:** Companies in the consumer packaged goods industry can utilize innovative packaging designs like sliding mechanisms to improve product functionality and overall consumer experience. ## Related on Trend Hunter - [Ultra-Light Premium Whisky Bottles](https://www.trendhunter.com/trends/blue-label-ultra.md) - [Ultralight Premium Whiskey Bottles](https://www.trendhunter.com/trends/johnnie-walker-blue-label-ultra.md) - [Paper-Made Spirit Bottles](https://www.trendhunter.com/trends/johnnie-walker-black-label-bottle.md) - [Modernized Whisky Designs](https://www.trendhunter.com/trends/whisky-designs.md) - [Steely New Year Spirits](https://www.trendhunter.com/trends/johnnie-walkers-blue-label-lunar-new-year.md) - [Luxurious Scotch Whisky Platforms](https://www.trendhunter.com/trends/johnnie-walker-vault.md) - [Heritage-Inspired Sophisticated Whisky Packaging](https://www.trendhunter.com/trends/sophisticated-whisky-packaging.md) - [AI-Generated Whiskey Packaging](https://www.trendhunter.com/trends/the-twelve-elements.md) - [Lunar New Year Whiskies](https://www.trendhunter.com/trends/johnnie-walker-blue-label-1.md)