# Super Bowl Cars GM to Give Super Bowl MVP a Camaro Convertible By JDurhamII | Published 2011-01-27 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mvp-will-recieve-camaro References: [autoblog](http://www.autoblog.com/2011/01/25/super-bowl-mvp-will-receive-a-chevy-camaro-convertible/) & [torquenews](http://www.torquenews.com/108/chevrolet-will-give-super-bowl-mvp-2011-camaro-convertible) The generous people of [GM](https://www.trendhunter.com/trends/chevrolet-bolt-campaign) are going to be giving away a 2011 [Chevy](https://www.trendhunter.com/trends/lead-dream-chaser) [Camaro](https://www.trendhunter.com/trends/1957-chevy-corvette) convertible to the recipient of the Super Bowl's MVP trophy. The already coveted honor just got a whole lot more exciting (if that is even possible). The GM MVP campaign is rumored to have snatched up ad time amounting to $3 million dollars. The revenue generated from Super Bowl ads is said to be priceless as the big game boasts astonishing ratings. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 28% | Activity: 8% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Super Bowl MVP Vehicle Giveaway:** Creating a trend of companies giving away vehicles to big game MVPs and creating excitement among fans. - **Investment in Super Bowl Ads:** A trend of companies investing millions in Super Bowl advertising, leading to increased revenue and brand awareness. - **Luxury Vehicles as MVP Prizes:** A trend of offering high-end vehicles as MVP prizes, attracting a more affluent target market for car manufacturers. ### Sectors Adopting This - **Automotive:** Opportunities for car manufacturers to create partnerships with sports leagues to increase brand exposure and target audience engagement. - **Broadcasting:** Opportunities for broadcasting companies to generate increased ad revenue from premier sporting events such as the Super Bowl. - **Marketing:** Opportunities for marketers to research and develop memorable ad campaigns that resonate with big sports audiences and generate positive brand impressions. ## Related on Trend Hunter - [EV Advertising Campaigns](https://www.trendhunter.com/trends/chevrolet-bolt-campaign.md) - [70th Anniversary Supercars](https://www.trendhunter.com/trends/corvette-z06-70th-anniversary.md) - [Charitable American Vehicle Giveaways](https://www.trendhunter.com/trends/corvette-stingray-giveaway.md) - [Customized Soccer Team Cars](https://www.trendhunter.com/trends/2024-mls-cup.md) - [Crypto Giveaway Commercials](https://www.trendhunter.com/trends/ftx-super-bowl.md) - [Collaborative Supercar Giveaways](https://www.trendhunter.com/trends/vuse-ultimate-ride-mclaren.md) - [Convenience Store-Themed Automobiles](https://www.trendhunter.com/trends/7-eleven-ford-mustang.md) - [Big Game Contest Ads](https://www.trendhunter.com/trends/turbotax-1.md) - [Car-Backed Dream Giveaways](https://www.trendhunter.com/trends/lead-dream-chaser.md)