# Curated On-The-Go Beauty Sets Sephora Launches The Sephora Favorites MVP Kit and The Courtside Kit By Jana Pijak | Published 2026-04-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mvp-kit-and-the-courtside-kit References: [sephora](https://www.sephora.com/ca/en/product/courtside-kit-P522398) & [sephora](https://www.sephora.com/ca/en/product/mvp-kit-P522312)  Sephora is expanding its curated beauty offerings with two new limited-edition kits designed to support on-the-go, active lifestyles: the Sephora Favorites MVP Kit and The Courtside Kit. Both sets reflect a growing demand for streamlined, multi-category routines that blend skincare, makeup, and haircare into convenient, lifestyle-driven formats. The Sephora Favorites MVP Kit leans into “main character energy,” combining everyday essentials from brands like Caudalie, Tatcha, Rare Beauty, and [Summer Fridays](https://www.trendhunter.com/trends/mist-hydrate-duo). With additions from ILIA, OUAI, and K18, the set blends skincare, makeup, and haircare into a routine that prioritizes glow, longevity, and ease, reflecting a growing demand for simplified product line-ups. Meanwhile, The Courtside Kit focuses on active lifestyles and post-workout rituals, featuring brands such as Skinfix, [The INKEY List](https://www.trendhunter.com/trends/nourishing-rice-milk-hydrating-toner), Laneige, and Fenty Beauty. Body care and recovery are emphasized through inclusions from [First Aid Beauty](https://www.trendhunter.com/trends/ultra-repair-hydrating-pillow-pads), Sol de Janeiro, and Salt & Stone, alongside hydration-focused formulas from Biossance and The Ordinary. Together, the kits highlight a broader shift toward curated, cross-category beauty solutions where discovery, convenience, and performance are all spotlighted. Image Credit: Sephora ## Trend Insights (Trend Hunter) - Score: 8.4/10 - Popularity: 89% | Activity: 90% | Freshness: 72% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Curated On-the-go Routines:** Packaging and assortment models are shifting toward compact, multi-step kits that condense daily skincare, makeup, and haircare into travel-friendly rituals designed for busy lifestyles. - **Multi-category Discovery Kits:** Consumers are increasingly favoring cross-brand samplers that enable exploration across categories, creating new value in curated discovery and brand sampling experiences. - **Performance-focused Post-workout Beauty:** Formulations and product mixes are being tailored for athletic recovery and sweat-proof longevity, emphasizing hydration, scent-resistant wear, and skin barrier repair after physical activity. ### Where This Applies - **Retail Cosmetics:** Brick-and-mortar and e-commerce retailers are adapting merchandising and limited-edition collaborations to spotlight lifestyle-driven kits that drive impulse purchase and cross-category basket expansion. - **Subscription Services:** Curated monthly or occasion-based boxes are poised to integrate multi-brand, multi-category sets that deepen personalization and reduce friction in trial-to-full-size conversion paths. - **Sports and Wellness Beauty:** Fitness-focused skincare and bodycare brands are innovating with recovery-centric ingredients and formats that align beauty routines with athletic performance and wellness rituals. ## Related on Trend Hunter - [Seasonal Shopping Occasions](https://www.trendhunter.com/trends/sephora-savings-event.md) - [Versatile Beauty-Enthusiast-Approved Products](https://www.trendhunter.com/trends/trending-musthaves.md) - [Essential Skincare Sets](https://www.trendhunter.com/trends/merits-new-aw-2025-sets.md) - [Gamified Shade-Matching Activations](https://www.trendhunter.com/trends/rare-beauty-and-sephora.md) - [Rewards-Based Beauty Devices](https://www.trendhunter.com/trends/rewards-catalog.md) - [Spring Skincare Sampling Boxes](https://www.trendhunter.com/trends/spring-testtube-box.md) - [Elegant Holiday Beauty Kits](https://www.trendhunter.com/trends/holiday-beauty-kits.md) - [High-End Skincare Holiday Kits](https://www.trendhunter.com/trends/highend-skincare-holiday-kits.md) - [Travel-Ready Canadian Skincare Kits](https://www.trendhunter.com/trends/prep-and-ready.md)