# Rugged Indestructible Traveler Packs The MVB Life & Living Backpack Has a Durable Design By Michael Hemsworth | Published 2020-07-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mvb-life-living-backpack References: [thegadgetflow](https://thegadgetflow.com/portfolio/indestructible-bags/) & [kickstarter](https://www.kickstarter.com/projects/invhk/mvb-the-eco-friendly-go-anywhere-waterproof-backpack?utm_source=Gadgetflow&utm_medium=post&utm_campaign=GadgetFlow) The MVB Life & Living Backpack is an [ultra-durable luggage option for avid travelers](https://www.trendhunter.com/trends/goruck-x-michael-easter-2-bag-system) that will enable them to keep all of their essential equipment with them when on the road. The pack is characterized by its [airtight, waterproof design](https://www.trendhunter.com/trends/durable-versatile-bags) that will enable it to float when in water to make it ideal for outdoor adventurers who require a better way to carry essentials. The bag is crafted from a biodegradable TPU fabric that will make it an [eco-friendly accessory](https://www.trendhunter.com/trends/apex-duffle-collection) that will easily stand the test of time without contributing to landfill waste after use. The MVB Life & Living Backpack comes in several style options to choose from and is inherently easy to clean to allow for quick disinfection during use. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 79% | Activity: 55% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Durable Travel Gear:** Opportunity to create more ultra-durable and eco-friendly gear that can cater to the needs of the outdoor and adventure seekers. - **Waterproof and Airtight Products:** There is an opportunity to innovate in the creation of more airtight and waterproof products that will keep someone's essentials from harm's way, either in outdoor activities or urban commuting. - **Eco-friendly Luggage:** The increasing environmental consciousness of people presents an opportunity to create more eco-friendly luggage options that are both sustainable and durable. ### Who This Affects Most - **Outdoor Gear and Apparel Industry:** The manufacture of rugged and indestructible backpacks present a disruptive innovation opportunity as it promotes environmental-friendliness and durability, making it a popular choice among outdoor adventurers. - **Travel Luggage Industry:** The use of eco-friendly and ultra-durable materials in the manufacture of travel luggage offers a disruptive innovation opportunity to attract environmentally-conscious travelers looking for sustainable, long-lasting travel gear. - **Marine Equipment Industry:** The manufacture of airtight and waterproof products offers a disruptive innovation opportunity in marine equipment industry by creating products that can withstand extreme weather conditions and the water environment. ## Related on Trend Hunter - [Consummate Carry-On Backpacks](https://www.trendhunter.com/trends/international-travel-backpack.md) - [Lifestyle-Conscious Duffle Packs](https://www.trendhunter.com/trends/blackbriar-allaround-duffle-backpack.md) - [Customizable Expansion Traveler Packs](https://www.trendhunter.com/trends/nectrum-wingpack.md) - [Water-Ready Duffle Bags](https://www.trendhunter.com/trends/zhik-submersible-duffel-bag.md) - [Multimodal Waterproof Backpacks](https://www.trendhunter.com/trends/multimodal-waterproof-backpacks.md) - [Chic Adventure-Ready Backpacks](https://www.trendhunter.com/trends/long-weekend-morro-convertible-backpack.md) - [Adaptable Three-in-One Bags](https://www.trendhunter.com/trends/ultix-outdoors-superpack.md) - [Odor-Segregating Travel Backpacks](https://www.trendhunter.com/trends/odorsegregating-travel-backpack.md) - [Customizable Backpack-Style Suitcases](https://www.trendhunter.com/trends/roller-travel-bag.md)