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# Re-Released Beach Sunglasses
Oakley Adds Two New 90s-Era Sunglasses to Its 'MUZM' Collection

By Niko Pajkovic | Published 2022-06-01 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/muzm-collection
References: [hypebeast](https://hypebeast.com/2022/6/oakley-mumbo-pro-m-frame-surf-eyewear-re-release-info) & [oakley](https://www.oakley.com/en-ca)

Premium eyewear brand [Oakley](https://www.trendhunter.com/trends/oakley-muzm-eyeshade) has added two new 90s surf-inspired frames to its '[MUZM](https://www.trendhunter.com/trends/muzm-mars-xmetal-leather)' collection, which offers shoppers a curated selection of revived retro Oakley styles. The new shades are dubbed the 'Mumbo' and the 'Pro M Frame.'

According to the company, both new styles were originally released over 25 years ago and are now being re-released as [limited-edition items](https://www.trendhunter.com/trends/rverie-collection). What's more, the sunglasses have received a modern-day upgrade; Oakley has infused each pair with its latest high-tech elements.

“With this re-release, both Mumbo and Pro M Frame celebrate the brand’s heritage in surf culture while featuring updated designs to classic silhouettes for a look that combines style and function on the waves and off," said Brian Takumi, Oakley VP, Brand Soul, and Creative.

Image Credit: Oakley

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 71% | Activity: 75% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture)

## Key Themes

### Why This Trend Is Growing

- **Retro Eyewear:** Companies can tap into nostalgia and revive vintage eyewear styles to attract trend-conscious consumers.
- **High-tech Sunglasses:** There is a growing demand for sunglasses that incorporate the latest technological advancements, such as UV protection and polarized lenses.
- **Limited-edition Items:** Creating exclusive, limited-edition products can generate excitement and brand loyalty among consumers.

### Industries Being Reshaped

- **Eyewear:** Eyewear companies can leverage retro styles and innovative technology to offer unique and fashionable products.
- **Fashion:** Incorporating limited-edition items into fashion collections can create a sense of urgency and exclusivity for customers.
- **Retail:** Retailers can attract customers by curating collections of nostalgic and limited-edition products that tap into consumer trends.

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