# Adorably Animated Branding Unquestionably Cute Muyum Packaging is Good Enough to Eat By Amelia Roblin | Published 2012-02-07 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/muyum-packaging References: [thedieline](http://www.thedieline.com/blog/2012/2/6/student-spotlight-muyum.html) & [tatabi.es](http://www.tatabi.es/) Visual identity strategies for consumer goods can succeed at seducing buyers from a very young age. Muyum packaging strives to target this youthful bracket with a scheme that entices their parents as well. When dealing with a child, it isn't always easy to make [healthy food look delicious](https://www.trendhunter.com/trends/garden-veggie-snacks) against sugary alternatives. For some mothers and fathers, I'm sure that lunch box wars can be brutal. With this in mind, Elena Sancho has designed a line of [bottles, boxes, containers and labels](https://www.trendhunter.com/trends/thoughtful-packaging) to dress up [fruit, veggies and dairy products](https://www.trendhunter.com/trends/lidl-packaging) with a delightful and inviting playfulness. Her illustrations are utterly endearing, depicting colorful cows on icebergs, little girls floating on lemon boats and whales in swimming pools. Muyum packaging even includes a set of stickers to give apples, oranges and bananas darling facial expressions. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 92% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Playful Packaging:** Opportunity to create visually appealing and engaging packaging designs that target young consumers and their parents. - **Illustrated Branding:** Opportunity to incorporate cute and charming illustrations into branding strategies for consumer goods. - **Customizable Labels:** Opportunity to provide customers with stickers or labels that allow personalization and interaction with products. ### Who This Affects Most - **Food and Beverage:** Disruptive innovation opportunities in creating packaging designs and branding strategies that appeal to children and parents in the food and beverage industry. - **Children's Products:** Disruptive innovation opportunities in incorporating playful and illustrated branding into children's products industry. - **Packaging and Labels:** Disruptive innovation opportunities in developing customizable and interactive packaging designs and labels for various industries. ## Related on Trend Hunter - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Anthropomorphized Bath Products](https://www.trendhunter.com/trends/uoga-uoga-kids.md) - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md) - [Adorable Cat Milk Cartons](https://www.trendhunter.com/trends/adorable-blue-cat.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Comic Strip Milk Bottles](https://www.trendhunter.com/trends/seki-milk.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Rebranded Protein Milkshakes](https://www.trendhunter.com/trends/vibrant-packaging-design.md)