# Adaptogenic Soft Drinks Muush's Functional Beverages Share the Benefits of Lion's Mane Mushrooms By Laura McQuarrie | Published 2025-04-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/muush References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/58560/muush-takes-functional-soft-drinks-to-a-new-level/) & [muush.co](https://muush.co/)  At a time when drinkers' consumption preferences and habits are changing, Muush launched [lightly sparkling functional drinks](https://www.trendhunter.com/trends/water-junkie) made with lion's mane mushrooms to redefine the alcohol-free experience. These [adaptogenic beverages](https://www.trendhunter.com/trends/mingle-mood) available in juicy Raspberry and Lychee or zesty Bloody Orange and Ginger are naturally sweet, abundant in plant fiber and free from artificial additives. Suitable for all ages, these low-sugar elixrs are brimming with benefits from lion's mane—known for [supporting cognitive function, memory, focus](https://www.trendhunter.com/trends/solis), and much more—and an additional boost from Vitamins A and D. These functional soft drinks are refreshing alternatives to sugary fizzy drinks and alcoholic options. Dan d’Souza, co-founder of Muush, says, "The elixirs proved there’s a real appetite for sophisticated, functional drinks." ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 40% | Activity: 42% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Adaptogenic Functional Beverages:** Leveraging natural cognitive-boosting ingredients like lion's mane mushrooms, these drinks offer a health-focused twist on traditional beverages. - **Alcohol-free Elixir Trend:** Providing a sophisticated alternative to alcoholic drinks, these low-sugar beverages redefine social drinking for health-conscious consumers. - **Naturally Sweetened Soft Drinks:** With the elimination of artificial additives, these beverages appeal to consumers seeking natural and healthy sweetness without compromising flavor. ### Sectors Adopting This - **Functional Food and Beverage Industry:** Blending wellness with refreshment, this industry is expanding to include drinks that enhance cognitive function through adaptogenic ingredients. - **Non-alcoholic Beverage Sector:** Catering to changing consumption habits, this sector is seeing innovation with alcohol-free options that focus on flavor and health benefits. - **Health and Wellness Industry:** Emphasizing natural ingredients and supplemental vitamins, this industry promotes products that support physical and mental well-being in everyday consumption. ## Related on Trend Hunter - [Functional Mushroom-Powered Refreshments](https://www.trendhunter.com/trends/adapt-drinks.md) - [Functional Mushroom Beverages](https://www.trendhunter.com/trends/high-ground-elixirs.md) - [Adaptogenic Sparkling Waters](https://www.trendhunter.com/trends/sekwl.md) - [Adaptogenic Mushroom Beverages](https://www.trendhunter.com/trends/melting-forest.md) - [Functional Mushroom Energy Drinks](https://www.trendhunter.com/trends/milonga-yerba-mate.md) - [Adaptogenic Mushroom-Powered Beverages](https://www.trendhunter.com/trends/trip-mindful-blend.md) - [Zero-Proof Mushroom Seltzers](https://www.trendhunter.com/trends/mushroom-seltzers.md) - [Functional Mushroom Drinks](https://www.trendhunter.com/trends/yay-mushrooms.md) - [Mushroom-Enhanced Nitro Cold Brews](https://www.trendhunter.com/trends/mushroom-nitro-cold-brew.md)