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# Rewards-Based Environmental Causes
The Mutual Social Enterprise is an Online Charity Community

By Tiana Reid | Published 2013-01-25 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/mutual-social-enterprise
References: [givetogetjobs](http://givetogetjobs.com/blog/?p=658) & [themutual](http://www.themutual.com/)

The Mutual social enterprise is an online community network and phone app that melds business with charity. The goal is to get people donating to a cause of their choice on a monthly basis (you can join for $10 a month) while at the same time drawing on companies to provide rewards such as discounts, first place reservations and other services.

Dan Vellejo, originally a communications professional who has worked at [Ogilvy and Johnson & Johnson](https://www.trendhunter.com/trends/sun-safety-installation), is the CEO and Founder of the Mutual social enterprise, which is now based in Brooklyn, New York City.

**Contact Information**
The Mutual [website](http://www.themutual.com/)
The Mutual on [Facebook](https://www.facebook.com/themutual)
The Mutual on [Twitter](https://twitter.com/the_mutual)
The Mutual on [YouTube](http://www.youtube.com/mutualgood)
The Mutual on [Pinterest](http://pinterest.com/themutual/)
The Mutual on [Foursquare](https://foursquare.com/the_mutual)

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 7% | Activity: 31% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### What's Driving This Trend

- **Rewards-based Donations:** Companies can collaborate with charities and offer rewards in exchange for donations, leading to increased engagement and charitable giving.
- **Mutual Business-charity Platforms:** Emerging platforms such as The Mutual are creating a community for businesses and charities to work together and drive social innovation.
- **Monthly Subscription Charity Services:** Subscription-based charity programs like The Mutual are providing an accessible, sustainable way for individuals to regularly contribute to their preferred causes.

### Who This Affects Most

- **Social Impact Sector:** This sector is poised for growth as platforms like The Mutual are making charitable donations more engaging and accessible.
- **Marketing & Advertising Industry:** Marketing and advertising firms can leverage collaborative models like The Mutual to create innovative campaigns that drive both customer engagement and social impact.
- **Mobile App Development Industry:** Developers can innovate around subscription-based models and rewards programs to create next-gen social impact apps like The Mutual.

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