# Immersive Tomato Dining A Tomato Dining Sensory Experience By Neil Brenson | Published 2024-10-02 | Updated 2024-10-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mutti-immersive-dining-experience References: [grocerytrader](https://grocerytrader.co.uk/make-it-mutti-reaches-new-heights-with-an-immersive-tomato-dining-experience-at-saatchi-gallery/) & [mutti-parma](https://mutti-parma.com/en/)  Mutti is taking tomato love to new heights with its Make it Mutti [immersive dining experience](https://www.trendhunter.com/trends/banquet-echoes) at London’s iconic Saatchi Gallery. For three nights in September 2024, guests were transported to the sun-soaked fields of Parma, Italy—home of the famed Mutti tomatoes—through a [multi-sensory culinary adventure](https://www.trendhunter.com/trends/house-of-heritage). Hosted by Italian chef Gennaro Contaldo, the event mixed mouthwatering dishes with cutting-edge projection mapping, showcasing the life cycle of the tomato in spectacular style. The three-course feast turned dining tables into living canvases, with visuals of Mutti’s tomatoes growing, ripening, and reaching their flavourful peak. Diners devoured a tomato millefeuille, mascarpone tortelloni, and a show-stopping tomato-shaped panna cotta, each dish made with Mutti and paired perfectly with stunning visual storytelling. This wasn’t just a dinner—it was a celebration of Mutti’s 120-year heritage and commitment to sustainability, with CEO Francesco Mutti on hand to share stories of the brand’s deep-rooted values. Blending tradition and innovation, Mutti reminded everyone why they’re not just any tomato brand—they’re the tomato brand. With a legacy like theirs, one thing is clear: when it comes to tomatoes, you need to Make it Mutti. Image Credit: Mutti UK ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 84% | Activity: 94% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Immersive Dining Experiences:** Combining culinary arts with interactive projections creates an unforgettable dining phenomenon. - **Sustainability Storytelling:** Highlighting a brand's sustainable practices through engaging narratives appeals to eco-conscious consumers. - **Sensory Culinary Adventures:** Offering multi-sensory dining experiences transforms meals into comprehensive sensory journeys. ### Sectors Adopting This - **Food and Beverage:** Innovative presentations and storytelling in food can distinguish brands in a competitive market. - **Event Planning:** Utilizing cutting-edge technology and thematic designs elevates the standard of culinary events. - **Hospitality:** Incorporating immersive and sensory elements into dining services enhances guest experiences. ## Related on Trend Hunter - [Sensory Dining Experiences](https://www.trendhunter.com/trends/sensory-dining-experience.md) - [Tomato-Themed Dining Experiences](https://www.trendhunter.com/trends/immersive-dining-experience.md) - [Multi-Media Dining Experiences](https://www.trendhunter.com/trends/a-3d-journey-through-time.md) - [Italian Sunday Dinner Experiences](https://www.trendhunter.com/trends/friends-only.md) - [Poppable Tomato Pearls](https://www.trendhunter.com/trends/tomato-pearls.md) - [Limited-Edition Tomato Sauces](https://www.trendhunter.com/trends/limited-edition-tomato-sauce.md) - [Collaborative Tomato Candles](https://www.trendhunter.com/trends/tomato-supercandle.md) - [Tomato-Based Cooking Sauces](https://www.trendhunter.com/trends/heinz-culinary-tomatoes.md) - [Feline-Inspired Culinary Experiences](https://www.trendhunter.com/trends/purina-fancy-feast.md)