# Sun-Kissed Aussie Lookbooks Muther of All Things SS 2014 Lookbook Focuses on Versatility By Vasiliki Marapas | Published 2014-05-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/muther-of-all-things-ss-2014 References: [c-heads](http://www.c-heads.com/2014/05/20/muther-of-all-things-ss14-lookbook/) & [mutherofallthings](http://mutherofallthings.com/) It's unsurprising that the Muther of All Things SS 2014 lookbook features pieces that are sweet yet functional; after all, the brand does hail from Australia, the capital of surf and sun. If anyone knows a thing or two about designing the [perfect swimsuit](https://www.trendhunter.com/trends/versatile-sustainable-swimwear), it's definitely someone native to the land "down under." Joceline Godfrey, MOAT's creative director, explains, "This season was all about breaking down boundaries. Reinventing [traditional sports and swimwear styles](https://www.trendhunter.com/trends/set-actives-new-drop) and fusing them to create must-have pieces that work as hard as we do." The brand collaborated with Brooklyn-based artist Lauren Sparks in order to create the Godstar prints, which encompassed fluid lines and neon layers. The [sun-drenched lookbook](https://www.trendhunter.com/trends/golden-hour-getaway-collection) stars Janini Millet, photographed by David Hauserman. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 90% | Activity: 67% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Versatile Swimwear:** There is an opportunity for disruptive innovation in the swimwear industry by creating versatile pieces that can be used for both sports and leisure activities. - **Collaboration with Artists:** Collaborating with artists, like MOAT did with Lauren Sparks, can lead to innovative prints and designs that set a brand apart in the fashion industry. - **Sustainable Surf and Swimwear:** The demand for sustainable surf and swimwear is rising, creating an opportunity for disruptive innovation in the industry by using eco-friendly materials and production methods. ### Sectors Adopting This - **Swimwear:** The swimwear industry can benefit from disruptive innovation by incorporating versatility, collaborating with artists and embracing sustainability. - **Fashion and Art:** The fashion and art industries can find new opportunities for collaboration and innovation by working together to create unique prints and designs. - **Sportswear:** The sportswear industry can explore disruptive innovation by integrating swimwear functionality into their designs, catering to consumers who value versatility in their athletic apparel. ## Related on Trend Hunter - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Coordinated Coastal Swimwear](https://www.trendhunter.com/trends/salty-mermaid.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md)