# Mutated Animal Ads The Audi Q5 Rearview Camera Campaign Features Heads on Tails By Meghan Young | Published 2014-07-31 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mutated-animal-ads References: [adeevee](http://www.adeevee.com/2014/07/audi-q5-rearview-camera-skunk-lizard-monkey-outdoor-print/) & [ddb](http://www.ddb.com/) There is no head or tails situation when it comes to these mutated animal ads. A campaign promoting the [Audi](https://www.trendhunter.com/trends/audi-handbook-novels) Q5 Rearview Camera, it illustrates this helpful car feature by placing creature's faces on their tails. A skunk, lizard and monkey have all been given a new look so as to ensure they have a better view of everything that's around them. There is no way a predator will be sneaking up on them. The mutated animal ads were conceived and executed by DDB & Co., an ad agency based in Istanbul, Turkey. The strange and surreal images were art directed by Canhur Aktuglu with creative direction by Karpat Polat. In spite of the weird creatures, the campaign is rather simple and safe. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 26% | Activity: 36% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Mutated Animal Ads:** Using mutated animal imagery in advertising campaigns can create unique and attention-grabbing visuals. - **Rearview Camera Promotions:** Highlighting the rearview camera feature in car advertising can showcase innovative safety technologies. - **Creature-based Visual Metaphors:** Utilizing animals as metaphors in advertising can convey messages of vigilance and awareness. ### Sectors Adopting This - **Automotive:** The automotive industry can explore innovative ways to promote safety features like rearview cameras through creative advertising campaigns. - **Advertising:** The advertising industry can experiment with unconventional and surreal visual elements, such as mutated animal imagery, to create memorable and impactful campaigns. - **Creative Arts:** In the field of creative arts, artists and designers can explore the use of mutated animal concepts to convey unique perspectives and narratives. ## Related on Trend Hunter - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md)