# Culinary Canned Meat Pop-Ups The Musubi Madness Pop-Up Shows Off the Versatility of SPAM By Laura McQuarrie | Published 2019-08-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/musubi-madness References: [prnewswire](https://www.prnewswire.com/news-releases/foodbeast-and-the-spam-brand-bring-musubi-madness-pop-up-to-celebrate-everybodys-favorite-canned-meat-on-september-7-14-and-21-300908249.html) & [foodbeast](http://www.foodbeast.com/spam) Foodbeast is presenting the first-ever Musubi Madness pop-up in Hollywood, California, offering plenty of ways to inspire people to get more creative with SPAM. The pop-up, launching in September, will have its own [build-your-own](https://www.trendhunter.com/trends/uber-eats-sandwich-studio) [SPAM musubi bar](https://www.trendhunter.com/trends/taste-the-aloha-experience), based on the popular and inexpensive combination of SPAM, rice and nori. At the bar, guests will be able to assemble their own globally influenced SPAM creations like the Mexican-style Chile Verde Musubi or the Spring Roll Musubi that channels the flavors of a Vietnamese spring roll. At the event, SPAM lovers will also be treated to unique creations that they may have never considered before, including a SPAM corn dog, a [SPAM soft serve sundae](https://www.trendhunter.com/trends/green-eggs-spam1) and even a SPAM-themed cocktail. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 65% | Activity: 49% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Creative SPAM Recipes:** Opportunity for chefs and food companies to create innovative recipes using SPAM as a versatile ingredient. - **Farm-to-table SPAM Concept:** Opportunity to explore a farm-to-table approach when incorporating SPAM into dishes, highlighting local and sustainable ingredients. - **Global Fusion with SPAM:** Opportunity to experiment with SPAM in various global cuisines, fusing unique flavors and cultural influences. ### Where This Applies - **Food and Beverage:** Food companies can capitalize on the popularity of SPAM by creating new products and menu items. - **Hospitality and Tourism:** Restaurants and hotels can incorporate SPAM dishes and pop-ups to attract customers looking for unique culinary experiences. - **Marketing and Advertising:** Agencies can partner with SPAM or organize SPAM-themed events to promote the brand and its creative uses. ## Related on Trend Hunter - [Spicy Umami Canned Meats](https://www.trendhunter.com/trends/spam-gochujang.md) - [BOGO Musubi Promotions](https://www.trendhunter.com/trends/national-spam-musubi-day.md) - [Lunch Meat-Topped Pizzas](https://www.trendhunter.com/trends/spamalulu-pizza.md) - [Vegan Luncheon Meat Snacks](https://www.trendhunter.com/trends/plantbased-katsu-musubi.md) - [Meatless Slab Sushi](https://www.trendhunter.com/trends/vegan-spam-musubi.md) - [Korean Condiment-Flavored Canned Meats](https://www.trendhunter.com/trends/spam-gochujang1.md) - [Korean-Style Canned Meats](https://www.trendhunter.com/trends/spam-korean-bbq-flavored.md) - [Movie-Celebrating Pork Products](https://www.trendhunter.com/trends/disney-x-spam.md) - [Canned Meat Snack Bites](https://www.trendhunter.com/trends/spam-cheesy-bites.md)