# Shimmering Affordable Makeup Palettes Colorpop is Debuting Two Must-Have Palettes By Ell Smith | Published 2018-01-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/musthave-palettes References: [hypebae](https://hypebae.com/2018/1/colourpop-eyeshadow-highlight-palette) & [colourpop](https://colourpop.com/) Colorpop has grown in popularity after its debut collection was introduced at [Sephora](https://www.trendhunter.com/trends/mini-color-shifter-strange-botanicals), and now the affordable cosmetic's brand is unveiling two new must-have palettes that are helping consumers seamlessly achieve both day and night-inspired looks. The [eye shadow palette](https://www.trendhunter.com/trends/coffee-kitten), entitled "Give It To Me Straight" features a variety of colors that range from shimmering golden hues to deep red shades. Perfect for dramatic night look, or for adding a subtle touch of color to one's lids, this palette is sure to update one's look. In addition to the shadows, the brand released a [highlighter palette](https://www.trendhunter.com/trends/kimchi-chic-beauty) called "In-Nude-Endo" which features six unique shades to help consumers achieve the glow they've been looking for. Both palettes will be available online. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 66% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Affordable Makeup:** The rise of affordable makeup brands presents an opportunity for companies to explore new cost-effective methods while delivering high-quality products. - **Palette Creation:** Developing innovative and trend-driven palettes presents opportunities for cosmetics companies to stand out in a crowded market. - **Online-only Launches:** With the rise of e-commerce, companies can explore exclusive online-only launches to reach their target audience. ### Who This Affects Most - **Cosmetics:** The cosmetics industry needs to harness the trend of affordable makeup while remaining innovative in their product offerings. - **Fashion Retail:** Fashion retailers can capitalize on the demand for makeup products as an additional revenue stream by developing partnerships with cosmetics brands. - **E-commerce:** E-commerce companies have a unique opportunity to experiment with online-only launches and exclusive product campaigns with their consumers. ## Related on Trend Hunter - [Peach-Inspired Makeup Series](https://www.trendhunter.com/trends/sweet-peach.md) - [Y2K-Inspired Eyeshadow Palettes](https://www.trendhunter.com/trends/y2kinspired-eyeshadow-palette.md) - [Heart-Themed Makeup Collections](https://www.trendhunter.com/trends/heart-to-get-valentines-day.md) - [Shimmery Lip Balms](https://www.trendhunter.com/trends/fresh-kiss-glossy-lip.md) - [Whimsical Series-Inspired Cosmetic Collections](https://www.trendhunter.com/trends/stranger-things-collection-3.md) - [Harmonious Eyeshadow Combinations](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends.md) - [Cartoon-Inspired Makeup Launches](https://www.trendhunter.com/trends/winx-club.md) - [Buttery Face Palettes](https://www.trendhunter.com/trends/halo-sculpt.md) - [Ultra-Blendable Shimmery Eyeshadows](https://www.trendhunter.com/trends/beauty-bento.md)