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# Tangy Experimental Condiments
Beaverton Foods Has Experimented with New Mustard Flavors

By Vasiliki Marapas | Published 2014-06-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/mustard-flavors
References: [specialtyfood](http://www.specialtyfood.com/news-trends/featured-articles/article/beaverton-foods-debuts-new-sriracha-and-bread-butter-pickle-mustards/) & [beavertonfoods](http://www.beavertonfoods.com/)

[Beaverton Foods](https://www.trendhunter.com/trends/frozen-neck) has expanded its considerable assortment of [mustard flavors](https://www.trendhunter.com/trends/chipotle-honey-mustard) to include some daring new options: Sweet and Tangy Bread, Butter Pickle Mustard and Spicy Sriracha Mustard.

Never underestimate the adventurous spirit of a foodie; they'll try anything once! Of course, the hope is that they'll continue to enjoy these bold flavors again and again, perhaps until they become a new household staple. At the very least, these offerings will be an alternative to your run-of-the-mill honey mustard on days when you're craving a change of pace. Though the flavors may seem a bit unorthodox (minus the Sriracha, which has been a very popular addition to many sauces and dips lately), I'm certain they'll be nothing short of delicious.

For customer convenience, the flavors will be available in a 12.5-ounce [squeezable bottle](https://www.trendhunter.com/trends/colmans-squeezy-bottle).

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 9% | Activity: 41% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Daring New Mustard Flavors:** Disruptive innovation opportunity: Expanding the range of unique and bold flavors in the condiment market to cater to adventurous foodies.
- **Alternative Condiment Options:** Disruptive innovation opportunity: Introducing unconventional condiment flavors as an alternative to traditional options for consumers seeking a change of pace.
- **Sriracha-inspired Condiments:** Disruptive innovation opportunity: Capitalizing on the popularity of Sriracha by incorporating its flavor in various condiments to attract the growing market demand.

### Where This Applies

- **Food Manufacturing:** Disruptive innovation opportunity: Collaborating with condiment companies to experiment and produce unique flavors that resonate with adventurous consumers.
- **Specialty Foods:** Disruptive innovation opportunity: Creating a niche market by offering innovative and unconventional condiment options for food enthusiasts seeking new taste experiences.
- **Packaging and Labeling:** Disruptive innovation opportunity: Developing packaging solutions that enhance customer convenience, such as squeezable bottles, for easy usage and storage of condiments.

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