# Ale-Infused Cheddars Trader Joe’s British Mustard & Ale Cheddar Cheese is Made with Real Ale By Katherine Pendrill | Published 2021-02-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mustard-ale-cheddar-cheese References: [traderjoes](https://www.traderjoes.com/digin/post/british-mustard-ale-cheddar-cheese) [Trader Joe's](https://www.trendhunter.com/trends/smoked-english-cheddar-cheese) wants you to give your next charcuterie board a little international flare with its new Mustard & Ale Cheddar Cheese. Few things go together as well as cheese and beer, which makes Trader Joe's new Mustard & Ale Cheddar Cheese a perfect pairing. The cheese itself comes from a small, family-run creamery in the South of Wales, and is crafted according to the Cheddar tradition. However, the unique flavor comes from the unorthodox additions of strong British ale and mustard seeds. Trader Joe's explains that "As the cheese ages (for a minimum of three months), it takes on the [classic Cheddar creaminess](https://www.trendhunter.com/trends/happy-farms), which is punctuated here by the subtle crunch of the mustard. The ale imparts a bit of bite to the otherwise mild cheese, and the mustard seeds deliver just a hint of spice." The result is a one-of-a-kind cheese that won't disappoint. Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 45% | Activity: 65% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Alcohol-infused Food:** Businesses can consider experimenting with different alcohol flavors to make unique food products, such as ale-infused cheese. - **International Flavors:** Companies can create unique and distinct products with a global influence, such as Trader Joe's Mustard & Ale Cheddar Cheese from the South of Wales. - **Additive Innovation:** Businesses can create distinctive products by adding uncommon ingredients to traditional items, such as adding mustard seeds and strong British ale to cheddar cheese. ### Sectors Adopting This - **Craft Cheese Industry:** Small, family-owned creameries can strive to differentiate their products by incorporating innovative ingredients into traditional cheese types. - **Alcohol Industry:** Alcohol manufacturers can explore new markets by collaborating with food companies to create and market alcohol-infused food products. - **Food Retail Industry:** Retailers can appeal to adventurous consumers by introducing unique products that use international flavors and novel additives. ## Related on Trend Hunter - [Chive-Studded Cheedar Cheeses](https://www.trendhunter.com/trends/smoked-english-cheddar-cheese.md) - [Irish Porter Cheddar Cheeses](https://www.trendhunter.com/trends/irish-porter-cheddar-cheese.md) - [Savory Chive-Studded Cheeses](https://www.trendhunter.com/trends/cotswold-double-gloucester-cheese.md) - [Chive-Studded Cheddar Cheeses](https://www.trendhunter.com/trends/chive-cheddar-cheese.md) - [Fig-Studded English Cheeses](https://www.trendhunter.com/trends/figgy-cheddar.md) - [Creamy Scottish Cheeses](https://www.trendhunter.com/trends/orkney-white-cheddar-cheese.md) - [Bright Orange English Cheeses](https://www.trendhunter.com/trends/trader-joes-red-leicester-cheese.md) - [Spicy Buffalo-Style Cheeses](https://www.trendhunter.com/trends/spicy-buffalo-cheddar.md) - [Fruity Cabernet-Infused Cheeses](https://www.trendhunter.com/trends/ubriaco-al-cabernet.md)