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# Text-Based Shopping Services
PopSugar's 'Must Have It' Enables Consumers to Shop by Texting "Yes"

By Laura McQuarrie | Published 2017-08-15 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/must-have-it
References: [digiday](https://digiday.com/media/popsugar-wants-buy-things-text-message/) & [musthave.popsugar](https://musthave.popsugar.com/it/)

[PopSugar](https://www.trendhunter.com/trends/popsugar) recently launched a new service called ‘Must Have It’ that makes it possible for consumers to [purchase products just by typing](https://www.trendhunter.com/trends/emporos-patient-pay) “yes” via text.

Knowing the challenges of getting consumers to download a dedicated app, PopSugar developed an alternative that still puts a phone-focused experience first. With Must Have It, consumers are able to instantly shop favorites from PopSugar editors by text. Consumers who provide their mobile number for the program will receive a weekly text with the 'Must Have' of the week and will be given the opportunity to have desired items shipped for free within five business days.

As PopSugar co-founder Brian Sugar says: “Not a lot of people are using [text as a commerce platform](https://www.trendhunter.com/trends/kea-ai-text-ai)” and “I don’t know why there aren’t more.”

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 57% | Activity: 80% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Why This Trend Is Growing

- **Text-based Shopping:** The rise of text-based shopping services like PopSugar's 'Must Have It' opens up new opportunities for businesses to engage with consumers and make purchases through a simple and convenient platform.
- **Phone-focused Experience:** The success of PopSugar's Must Have It highlights the potential for businesses to create phone-focused experiences that prioritize convenience and seamless transactions, bypassing the need for dedicated apps.
- **Mobile Commerce:** The increasing adoption of mobile commerce through text-based shopping services offers businesses a disruptive innovation opportunity to tap into a growing market of consumers who prefer effortless and quick purchasing options.

### Industries Being Reshaped

- **Retail:** The retail industry can leverage text-based shopping services like PopSugar's Must Have It to enhance customer engagement, increase sales, and streamline the shopping experience for consumers.
- **E-commerce:** E-commerce companies can explore the potential of text-based shopping services as a way to improve customer conversion rates, simplify the purchasing process, and drive customer loyalty through personalized recommendations.
- **Marketing and Advertising:** The rise of text-based shopping services presents marketing and advertising professionals with an opportunity to utilize targeted messaging strategies and capture consumer attention through direct and interactive communication channels.

## Related on Trend Hunter

- [Text-Based Shopping Features](https://www.trendhunter.com/trends/walmart-4.md)
- [Text Messenger Checkout Applications](https://www.trendhunter.com/trends/postscript.md)
- [Streamlined Holiday Shopping](https://www.trendhunter.com/trends/yes-more-co.md)
- [Text-to-Shop Retail Services](https://www.trendhunter.com/trends/friday-personal-shopping-assistant.md)
- [Text Message Shopping Services](https://www.trendhunter.com/trends/textual.md)
- [Conversational E-Commerce Features](https://www.trendhunter.com/trends/attentive.md)
- [SMS Commerce Services](https://www.trendhunter.com/trends/klaviyo-1.md)
- [Instant Messaging Payment Solutions](https://www.trendhunter.com/trends/pay-by-text.md)
- [Personal Shopping Apps](https://www.trendhunter.com/trends/aritzias-new-app.md)