# Monthly Periods as Presents Guerrilla Tampax Stunt Puts Mother Nature On the Street By Vincent Salera | Published 2009-03-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/must-have-gift-from-mother-nature-ad-for-tampon-uses-annoying-woman-to-deli References: [adsoftheworld](http://adsoftheworld.com/media/ambient/tampax_gift) This hilarious commercial for Tampax tampons uses a woman with a very annoying squeaky voice trying to give women Mother Nature's monthly “gift” to women passing by. I just love the way women try to avoid her, especially on the escalator. The background song “Bad to the Bone” really works as well. **Implications** - Advertisements like this succeed at being funny and informative simultaneously, and are thus far more likely to appeal to a wide number of consumers. By combining a traditionally taboo product with a clever sense of humor, campaigns like this definitely let consumers have a little fun. This is something they ultimately appreciate and are far more likely to remember. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 28% | Activity: 37% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Funny-informative Advertisements:** Opportunity for companies to create ads that are both funny and informative, appealing to a wide range of consumers. - **Taboo Product Marketing:** Opportunity to use clever and humorous approaches to market traditionally taboo products, making them more relatable and memorable for consumers. - **Humor in Advertising:** Opportunity to utilize humor in advertising campaigns to engage consumers and create a lasting impression. ### Who This Affects Most - **Feminine Hygiene Products:** Opportunity for companies in the feminine hygiene products industry to create humorous and relatable marketing campaigns. - **Advertising:** Opportunity for ad agencies to explore the use of humor in their campaigns, particularly for products that are considered taboo. - **Entertainment:** Opportunity for entertainment industries to collaborate with brands and create humorous advertisements that engage and entertain consumers. ## Related on Trend Hunter - [Hilarious Female-Supporting Beer Ads](https://www.trendhunter.com/trends/beaver-water.md) - [Menstrual Leave Campaigns](https://www.trendhunter.com/trends/menstrual-hygiene-day.md) - [Unapologetic Women-Centric Campaigns](https://www.trendhunter.com/trends/o-positiv-health.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Menstrual Product-Celebrating Jeans](https://www.trendhunter.com/trends/u-by-kotex-maximalism-jeans.md) - [Humorous Mother's Day Campaigns](https://www.trendhunter.com/trends/gift-glow-up-shop.md) - [Nighttime Menstruation Campaigns](https://www.trendhunter.com/trends/periodsomnia.md) - [Period Sex Campaigns](https://www.trendhunter.com/trends/lets-have-period-sex.md) - [Authentic Mother's Day Commercials](https://www.trendhunter.com/trends/amazon-boxes.md)