Julia Galdo and JUCO photo have collaborated to create a celebrity Cheerio campaign 'Must Be the Honey,' which adds gold and glitz to the cereal. 'Must Be the Honey' is a clever campaign that speaks to young teens.
It is a challenge to take a children's cereal such as 'Cheerios' and try to market that cereal to teenagers. With the rapper Nelly and the ultra-modern set and fashions, the ads accomplish the cool-factor. Within the commercial, the bee goes through some changes as well where he becomes as cool as Nelly. It is evident that Honey Nut Cheerios no longer wants to solely appeal to children and needs some "swag" in order to do so.
As Cheerios says, Buzz and Nelly have now become "homebees," making Cheerios cooler one bite at a time.