# Meaningful Travel Reunion Ads Heathrow’s Bear Couple Return in a New Must Be Love Campaign By Amy Duong | Published 2025-10-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/must-be-love References: [youtube](https://www.youtube.com/watch?v=vzeuavpZ-Bw)  The [Heathrow](https://www.trendhunter.com/trends/heathrow-airport) “Must Be Love” campaign revives Doris and Edward Bair, the airport’s [beloved teddy bear mascots](https://www.trendhunter.com/trends/life-in-stitches), in a [tender short film](https://www.trendhunter.com/trends/barbour-x-shaun-the-sheep) that captures the heart of modern travel. Directed by Si&Ad for St Luke’s, the 60-second spot follows the couple as they make their way through Heathrow’s updated facilities, from Pod Parking to self-service check-in. Their small gestures, smiles, and moments of connection highlight the simple joys that make every journey special. It is set to a reimagined version of “It Must Be Love,” the film uses warmth and humor to evoke nostalgia and human connection. The campaign celebrates Heathrow’s role not only as a transit hub but as a place where meaningful memories begin. By focusing on emotion over destination, it reminds viewers that travel’s true magic lies in who we share it with. Image Credit: Heathrow ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 3% | Activity: 5% | Freshness: 54% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Emotional Advertising Campaigns:** Brands are leveraging nostalgia and emotional storytelling in marketing to forge deeper connections with consumers, transforming advertising into a more immersive experience. - **Mascot-led Brand Narratives:** Using beloved characters in advertising, such as teddy bear mascots, adds sentimental value and familiar charm to brand narratives, engaging audiences through personalized storytelling. - **Human-centric Travel Experiences:** The shift towards emphasizing personal connections and meaningful interactions in travel marketing highlights the evolving focus on relational experiences over mere destinations. ### Where This Applies - **Aviation:** Airports and airlines are capitalizing on emotional branding to redefine travel not just as a process, but as a collection of memorable experiences and connections. - **Advertising:** The advertising industry is innovatively blending nostalgia with modern narratives to craft campaigns that resonate emotionally, thus driving higher consumer engagement. - **Entertainment:** Film and video production in advertising are becoming crucial tools for storytelling, offering a platform for brands to convey deeper emotional messages through creative cinematography. ## Related on Trend Hunter - [Anti-AI Beer Billboards](https://www.trendhunter.com/trends/heineken-friend.md) - [Spooky THC Seltzer Campaigns](https://www.trendhunter.com/trends/unofficial-beverage-of-adult-halloween.md) - [Affiliate Marketing Guides](https://www.trendhunter.com/trends/affiliate-marketing-prompt-book.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md) - [Modern Western Lines](https://www.trendhunter.com/trends/the-permanent-collection.md) - [Helicopter-Towed Digital Screens](https://www.trendhunter.com/trends/ninja-gaiden-4.md) - [Chestnut Cask-Aged Rums](https://www.trendhunter.com/trends/dropworks-distillers-drops-series.md) - [Welcoming Wine Tourism Campaigns](https://www.trendhunter.com/trends/no-reservations-campaign.md) - [Iconic Monster Apparel Capsules](https://www.trendhunter.com/trends/pabst-blue-ribbon-x-godzilla.md)