# Cashless Microfinance Musoni Delivers Banking Services by Way of Cellphones By Tiana Reid | Published 2013-05-14 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/musoni References: [biztechafrica](http://www.biztechafrica.com/article/investors-buy-musoni/2942/) & [musoni.eu](http://www.musoni.eu/) Musoni's tagline is "Next Generation Microfinance." Social Business has written before on microfinance and also on its ubiquity and challenges as a very, very fashionable way to provide [financial services to the poor](https://www.trendhunter.com/trends/commercial-business-systems). Put together with another au courant approach to what has come to be known as "emerging markets," that is to say, [mobile technology and cellphone use](https://www.trendhunter.com/trends/mobile-banking-apps), Musoni attempts to tackle a whole breadth of issues. The organization currently works in East Africa, and the venture started from two initial pilot projects in Kenya and Tanzania in 2008 and 2009 respectively. People noticed and in 2011, Musoni BV was awarded "most innovative use of technology" by the Global Microfinance Achievement Awards in Geneva. **Contact Information** Musoni [website](http://www.musoni.eu/) Musoni on [Twitter](https://twitter.com/MusoniMFI) Musoni on [Facebook](https://www.facebook.com/pages/musoni-microcredit-finance/290664087617752) ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 24% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Cashless Microfinance:** Combining mobile technology with microfinance to provide financial services in emerging markets presents opportunities for disruptive innovation. - **Next Generation Microfinance:** Using innovative technologies, such as cellphone banking, to improve access to financial services for the underserved creates opportunities for disruptive innovation. - **Innovative Use of Technology:** Recognizing and implementing innovative uses of technology, such as Musoni's mobile microfinance platform, can lead to disruptive innovation in the financial services industry. ### Industries Being Reshaped - **Microfinance:** The use of mobile technology in microfinance presents opportunities for more efficient and accessible financial services for the underserved, leading to disruptive innovation in the microfinance industry. - **Financial Services:** Innovation in financial services through the use of mobile technology and alternative delivery channels, such as cellphone banking, can lead to disruptive innovation in the broader financial services industry. - **Mobile Technology:** The combination of mobile technology and finance, as demonstrated by Musoni's platform, has the potential to lead to disruptive innovation across a range of industries and services beyond microfinance. ## Related on Trend Hunter - [Cashless Business Technologies](https://www.trendhunter.com/trends/aleta-planet.md) - [Financial Accessibility-Focused Partnerships](https://www.trendhunter.com/trends/financial-accessibility.md) - [Digital Banking Service Platforms](https://www.trendhunter.com/trends/mahalo-banking.md) - [Africa-Focused Finance Apps](https://www.trendhunter.com/trends/orange-1.md) - [Banking Super Apps](https://www.trendhunter.com/trends/bankifi.md) - [Simplicity-Focused Mobile Banking Apps](https://www.trendhunter.com/trends/mobile-banking-apps.md) - [Blockchain-Based Credit Scoring Solutions](https://www.trendhunter.com/trends/credit-scoring-solution.md) - [Biometric Banking Technology](https://www.trendhunter.com/trends/biometric-system.md) - [African Digital Wallet Platforms](https://www.trendhunter.com/trends/union54.md)