# Song-Inspired Wines This Musical Wine Branding Features Dynamic Hand-Drawn Art By Mishal Omar | Published 2016-10-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/musical-wine References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/10/la-voix-wines.html) & [lavoixwinery](http://www.lavoixwinery.com/) This musical wine branding was designed by the creative agency 'Makers & Allies' for 'La Voix Winery.' The collection of wines features four different types, each of which are offered with a distinct label. The wines are named after famous songs and the abstract art accompanies each of these songs. Titles in this collection of vinos include the 'Reflektor' by Arcade Fire, 'She's Crafty' by the Beastie Boys, 'Satisfaction' by the Rolling Stones and 'Rebel Rebel' by David Bowie. The musical wines are accompanied by art that was hand-drawn rather than digitally visualized, with illustrations that include various patterns, what looks like fragmented glass and a brick wall. By combining music and art, this collection of wines create an experience rather than simply offering an alcoholic beverage. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 29% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Music and Art Branding:** The trend of merging music and art in branding opportunities can create a unique experience for consumers. - **Abstract Label Packaging:** Creating unique and abstract label designs for products can set them apart from competitors and potentially attract more customers. - **Personalized Product Naming:** Naming products after popular songs or cultural references can create a personal connection with consumers. ### Sectors Adopting This - **Wine and Spirits:** The wine and spirits industry can benefit from incorporating unique branding elements into their products to attract consumers. - **Creative Agencies:** Creative agencies can offer services to help companies create unique branding experiences by merging different art forms. - **Marketing and Advertising:** Marketing and advertising companies can leverage the trend of personalized product naming for campaigns and promotions. ## Related on Trend Hunter - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Contemporary Accessible Wine Collections](https://www.trendhunter.com/trends/bink-wines.md) - [Provocative Can Designs](https://www.trendhunter.com/trends/provocative-can-design.md) - [Art-Covered Sparkling Wines](https://www.trendhunter.com/trends/desiderio-n1-limited-edition-art-bottles.md) - [Sensory-Rich Wine Experiences](https://www.trendhunter.com/trends/modern-wine-brand.md) - [Renaissance-Muse White Wines](https://www.trendhunter.com/trends/flora-lisa.md)