# Personal Fast Food Soundtracks Burger King Introduces 'Musical Showers' in Tokyo By Meghan Young | Published 2010-07-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/musical-showers References: [dvice](http://dvice.com/archives/2010/07/burger-king-get.php) & [japantrends](http://www.japantrends.com/music-shower-meals-at-luxury-burger-king/) Let's clarify one thing: When I refer to 'Musical Showers' in [Burger King](https://www.trendhunter.com/trends/bk-unwrapped) restaurants, it doesn't mean they will be offering actual showers for their customers. Instead, they will be showering your table with music -- from your own [iPod](https://www.trendhunter.com/trends/ipod-classic-iphone-17-case) or [iPhone](https://www.trendhunter.com/trends/coachai). Debuting in Tokyo, Burger King has installed iPod/iPhone docks in each booth to allow patrons to listen to music without disturbing others. The reason they've dubbed it 'Musical Showers' is due to the fact that the music streams from above. A chandelier-like speaker hangs overhead, containing any sounds within that booth. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 22% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Why This Trend Is Growing - **Personalized Soundtracks:** More restaurants and businesses can offer personalized soundtracks to enhance customer experience. - **In-table Speaker Systems:** Innovative businesses can integrate in-table speaker systems for noise control and customization of customer ambiance. - **Ambient Marketing:** More brands can incorporate ambient marketing tactics, such as 'Musical Showers', to create unique and memorable experiences for customers. ### Industries Being Reshaped - **Food and Beverage:** Restaurants, cafes, and bars can utilize personalized soundtracks to elevate the dining experience and differentiate from competitors. - **Hospitality and Tourism:** Hotels and resorts can incorporate in-room speaker systems to offer guests a customized and immersive experience. - **Retail:** Stores and shopping centers can use ambient marketing techniques, like overhead speakers, to create unique and engaging environments for shoppers. ## Related on Trend Hunter - [Data-Driven QSR Campaigns](https://www.trendhunter.com/trends/bk-unwrapped.md) - [Show-Inspired Burger Menus](https://www.trendhunter.com/trends/spongebob-menu.md) - [Royally Satisfying QSR Meals](https://www.trendhunter.com/trends/kings-toybox.md) - [Awards Show-Themed QSR Meals](https://www.trendhunter.com/trends/mtv-vma-whopper-meal.md) - [Fan-Favorite Sound Burgers](https://www.trendhunter.com/trends/at-sb727.md) - [Vibrant Nautical-Themed Cartoon Meals](https://www.trendhunter.com/trends/burger-king-x-spongebob-squarepants.md) - [Shaved Ice Burgers](https://www.trendhunter.com/trends/ice-whopper.md) - [Dj Set-Cooking Collaborations](https://www.trendhunter.com/trends/the-bouillon-room.md) - [Filmic Pink Burgers](https://www.trendhunter.com/trends/bk-barbie-combo.md)