# Musical Note Landmarks India's 'Favorite' Radio Station Builds Architecture With Song By Vincent Salera | Published 2009-02-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/musical-shaped-landmarks-indias-favorite-radio-station-makes-music-come-ali References: [adsoftheworld](http://adsoftheworld.com/media/print/friends_919_fm_hooghly_bridge) Some advertising is worth mentioning simply due to the fact that it is a piece of art and worth looking at. These ads for India’s favorite [radio station](https://www.trendhunter.com/trends/radio-optimism), Friends 91.9 fm, use musical notes to form the Victoria building, the Shahidminar and the Hooghly Bridge, all in [sharp black and white illustration](https://www.trendhunter.com/trends/3d-billboards). Beautiful work, worth framing. The ads were created by [advertising agency](https://www.trendhunter.com/trends/lyricsinspired-ooh-campaign) Bates141, Kolkata, India with creative direction by Anurag Hira, Biswarup Nath and Souvik Misra. The copy was written by Arjun Mukherjee. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 8% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Musical Note Advertising:** Disruptive innovation opportunity: Explore new ways of incorporating musical notes into advertising campaigns to create visually appealing and memorable content. - **Architecture-inspired Art:** Disruptive innovation opportunity: Combine architectural elements with artistic illustrations to create unique and eye-catching visuals for advertising purposes. - **Creative Direction in Advertising:** Disruptive innovation opportunity: Foster innovative approaches to creative direction in advertising by incorporating musical themes and unconventional concepts. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunity: Embrace new forms of artistic expression in advertising to captivate audiences and differentiate from competitors. - **Architecture:** Disruptive innovation opportunity: Explore collaborations with artists and advertisers to showcase architectural landmarks in a fresh and captivating way. - **Radio Broadcasting:** Disruptive innovation opportunity: Experiment with creative promotional campaigns that leverage musical themes to engage listeners and increase brand loyalty. ## Related on Trend Hunter - [Contemporary Music Office Redesigns](https://www.trendhunter.com/trends/m-moser-associates.md) - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md) - [Spirally Viewpoint Bridge Designs](https://www.trendhunter.com/trends/g-clef-bridge.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Industrial Design Radio Concepts](https://www.trendhunter.com/trends/radio-desk.md) - [High-Frequency Radio Ads](https://www.trendhunter.com/trends/morrisons-ad.md) - [Piano-Centric Campaigns](https://www.trendhunter.com/trends/kawai-pianos.md) - [Perorated Brickwork Music Centers](https://www.trendhunter.com/trends/the-gong.md) - [Retro AI Radio Stations](https://www.trendhunter.com/trends/the-fizz-fm.md)