# Festively Musical Pizza Boxes Boston Pizza Promotes Its Christmas 'Za in a Very Unconventional Way By Kalin Ned | Published 2019-11-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/musical-pizza-box References: [johnst](http://www.johnst.com/en/) & [youtube](https://www.youtube.com/watch?v=QDCprwC1V6c) A collaboration between beloved dining establishment [Boston Pizza](https://www.trendhunter.com/trends/squarefooter-pizzas) and creative advertising agency john st. results in a festive musical pizza box. This is not the first time the two businesses are partnering. In fact, they have a long history of doing so — from the [in-box miniature patio set](https://www.trendhunter.com/trends/moving-box-table) to the pizza in bed innovation for Father's Day. Now, the holiday-inspired collaboration between the two delights consumers visually, musically, and in terms of flavor. Boston Pizza debuts its tasty limited-edition offering for Christmas — "a full turkey dinner on top of a pizza." The menu item is delivered to hungry individuals in a musical pizza box that performs the 'Chorus of the Pizza' when opened. Image Credit: john st. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 34% | Activity: 86% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Festive Packaging Innovation:** The collaboration between Boston Pizza and john st. showcases the potential for festive packaging innovations that engage consumers through visuals, music, and flavor. - **Creative Brand Collaborations:** The long-standing partnership between Boston Pizza and john st. exemplifies the opportunity for creative brand collaborations to create unique and memorable experiences for consumers. - **Holiday Limited-edition Offerings:** The introduction of Boston Pizza's limited-edition Christmas menu item demonstrates the trend of offering holiday-themed products to attract and delight customers. ### Who This Affects Most - **Food and Beverage:** The application of festive packaging, innovative collaborations, and limited-edition offerings presents opportunities for disruption in the food and beverage industry. - **Advertising and Marketing:** The success of the Boston Pizza and john st. collaboration highlights the potential for disruption in the advertising and marketing industry through unique brand partnerships and creative campaigns. - **Hospitality and Restaurant:** The use of unconventional packaging and menu items, like Boston Pizza's musical pizza box and turkey dinner pizza, suggests disruptive innovation opportunities within the hospitality and restaurant industry. ## Related on Trend Hunter - [Festive Square-Shaped Pizzas](https://www.trendhunter.com/trends/squarefooter-pizzas.md) - [Pizza-Branded Dad Promotions](https://www.trendhunter.com/trends/za-for-pa-fathers-day-gift-shop.md) - [Singing Frozen Food Packaging](https://www.trendhunter.com/trends/singing-packaging.md) - [Yodeling Pizza Commercials](https://www.trendhunter.com/trends/dominohhoohoo.md) - [Holiday Meal-Inspired Pizzas](https://www.trendhunter.com/trends/christmas-dinner-pizza.md) - [Hockey-Inspired Pizza Promotions](https://www.trendhunter.com/trends/hockey-box.md) - [Fesitve Holiday Pizza Bundles](https://www.trendhunter.com/trends/pizza-hut-8.md) - [Festive Holiday Dinner Pizzas](https://www.trendhunter.com/trends/country-choice-christmas-pizza.md) - [Live Music Pizza Partnerships](https://www.trendhunter.com/trends/live-nation-canada.md)