# Musical Parody Ad Campaigns Xero's 'Chasing Payments' Uses Adele's Hit Song to Attract Clients By Erica Francis | Published 2016-07-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/musical-parody References: [designtaxi](http://designtaxi.com/news/387156/Small-Business-Owners-Parody-Adele-Lament-Chasing-Payments-From-Slow-Clients/) & [chasingpayments](http://chasingpayments.com/) UK-based accounting software company Xero turned Adele's 'Chasing Pavements' into a musical parody called 'Chasing Payments.' The humorous song is accompanied by an even more comedic music video targeted at small business owners. Building upon the popularity of Adele's single and her connection to Great Britain, the company reaches out to its target market in a meaningful way. The video and song are both memorable and touch on a real issue faced by small business owners. In addition, the campaign is tied to it's own Chasing Payments website that provides advice and tools to help collect payments; there's even a section to nominate prompt payers for a shout-out. Xero's musical parody campaign accomplishes a few things: it demonstrates its cultural ties to its market, leverages the popularity of a song, uses humor to foster positive feelings, and shows that it cares for clients by developing a platform just to assist them. In doing so, the company builds positive relationships and increases brand awareness, which eventually leads to increase of sales. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 14% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Musical Parody Advertising:** Using popular music and humorous lyrics in advertising campaigns to connect with target markets and build positive brand relationships. - **Targeted Marketing Through Parody:** Creating parody content that resonates with specific industries or consumer groups to increase brand awareness and sales. - **Culturally Relevant Humor:** Incorporating cultural references and humor into advertising campaigns to create a connection with target markets and foster positive feelings towards the brand. ### Sectors Adopting This - **Accounting Software:** Developing advertising campaigns that incorporate humor and popular music to increase brand awareness and attract small business owners as clients. - **Marketing and Advertising:** Creating parody content for clients in different industries to increase brand awareness and sales. - **Small Business Consulting:** Utilizing culturally relevant humor in client outreach efforts to create a connection and foster positive relationships. ## Related on Trend Hunter - [Amusing Work Platform Ads](https://www.trendhunter.com/trends/monday-platform.md) - [Mini Musical Productivity Ads](https://www.trendhunter.com/trends/the-big-meeting.md) - [Tax-Focused Marketing Campaigns](https://www.trendhunter.com/trends/now-this-is-taxes.md) - [Lyrics-Inspired OOH Campaigns](https://www.trendhunter.com/trends/lyricsinspired-ooh-campaign.md) - [Humorous Payment Platform Campaigns](https://www.trendhunter.com/trends/paypal-checkout.md) - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md) - [Catchy Basked Pasta Ads](https://www.trendhunter.com/trends/noodles-cos-chicken-parmesan.md) - [Musical AI Campaigns](https://www.trendhunter.com/trends/fiverr-nobody-cares.md) - [Music-Inspired Campaigns](https://www.trendhunter.com/trends/new-pepsi-campaign.md)