# Cheeky Chimp Promo Videos The Jammie Dodgers Advertisements Feature Singing Monkeys By Romina S. Cortellucci | Published 2012-05-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/musical-monkeys-jammie-dodgers References: [fastcocreate](http://www.fastcocreate.com/1680726/the-jammie-dodgers-monkeys-battle-it-out-in-a-musical-contest) & [dodgersgetstuckin](http://www.dodgersgetstuckin.com/index.html) The Jammie Dodgers [jam-filled British biscuits](https://www.trendhunter.com/trends/choceur-jammy-wheel-biscuit-egg) are using Musical Monkeys in a singing competition to advertise this delicious treat. This series of ads, created by [VCCP London](https://www.trendhunter.com/trends/how-do-you-eat-yours) agency, showcases three primates vying for the public's vote. Jammie, Toffee and Choccie present three varying musical sounds to grab your attention and sway your vote. Jammie, the raspberry filling, presents a soulful power ballad meant to romance with 'A Certain Gooey Thing;' while 'Tappin' Toffee' references a swing beat that leaves you tapping your toes. In contrast to this, Choccie is for those dub-step loving youth who are waiting for 'The Choccie Bass Bomb' to drop. These monkey music videos show once again how animals are a perfect tool for advertisements. However, VCCP London adds a twist with these cheeky chimps, by making the fans vote for their favorite music video just like reality television singing competitions. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 8% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **Animal Advertising:** Companies may consider using animals in unconventional ways to promote their products. - **Interactive Advertising:** Brands can engage audiences with interactive ads that allow consumers to vote or participate in a campaign. - **Musical Marketing:** Using music as a centerpiece in a marketing campaign can be an opportunity to capture consumers' attention and differentiate a brand. ### Industries Being Reshaped - **Food and Beverage:** Food and beverage companies may consider incorporating interactive campaigns or music to better reach consumers. - **Entertainment:** Entertainment companies may leverage interactive campaigns to engage with viewers and create a more immersive experience. - **Advertising and Marketing:** Advertising firms can look at using unconventional methods involving animals and music to help clients achieve their marketing objectives. ## Related on Trend Hunter - [Nostalgic Jam-Filled Biscuits](https://www.trendhunter.com/trends/jammie-dodgers-apple-blackcurrant-burst.md) - [Mini Jam-Filled Biscuits](https://www.trendhunter.com/trends/jammie-dodgers-really-fruity-minis.md) - [Dual-Fruit Sandwich Biscuits](https://www.trendhunter.com/trends/jammie-dodgers-minis.md) - [Biscuit-Branded Water Blasters](https://www.trendhunter.com/trends/jammie-dodgers-and-nerf.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md) - [Collectible Tea Mascot Keychains](https://www.trendhunter.com/trends/pg-tips-monkey-collectible.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Cheese-Inspired Albums](https://www.trendhunter.com/trends/block-jams.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md)