# Power Lines as Banjo Strings GE Uses Musical Electrical Poles to Deliver Energy-Saving Message By Vincent Salera | Published 2009-03-08 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/musical-electrical-poles-ge-uses-country-music-to-deliver-message References: [coloribus](http://www.coloribus.com/paedia/reels/2009/03/06/543582/) This ad for [GE](https://www.trendhunter.com/trends/made-for-this) starts off very serious, but once you see that electrical pole moving and hear the [country music begin playing](https://www.trendhunter.com/trends/desperados-beer), you can’t help but have a grin on your face. I really like the “out of the box” method GE used for this commercial in order to convey the message of saving energy. The ad was created by advertising agency [BBDO](https://www.trendhunter.com/trends/what-ai-can-save), New York with creative direction by David Lubars, Bill Bruce, Don Schneider, Tom Darbyshire, and Ted Shaine. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 3% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Musical Energy:** Using music as a creative way to promote energy-saving messages. - **Out of the Box Advertising:** Incorporating unexpected elements into advertisements to make them more memorable and effective. - **Interactive Utility Poles:** Transforming ordinary utility poles into interactive elements that engage and delight people. ### Sectors Adopting This - **Energy and Utilities:** Using innovative messaging and marketing techniques to promote energy efficiency, sustainability, and conservation. - **Advertising and Marketing:** Exploring new and creative ways to communicate brand messages and engage audiences through transformative and innovative campaigns. - **Smart City Infrastructure:** Incorporating innovative and interactive elements into city infrastructure, such as utility poles, to enhance public engagement and promote sustainability. ## Related on Trend Hunter - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md) - [Nostalgic Mountainous Beer Ads](https://www.trendhunter.com/trends/head-for-the-mountains.md) - [Cartoon Underdog Soda Campaigns](https://www.trendhunter.com/trends/tractor-beverage-company.md) - [Feel-Good Ad Campaigns](https://www.trendhunter.com/trends/make-life-brighter.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Beer Can String Lights](https://www.trendhunter.com/trends/bush-lights.md) - [Beer-Cooling Billboards](https://www.trendhunter.com/trends/heineken-billboard.md) - [DIY Beer Guitars](https://www.trendhunter.com/trends/busch-light.md) - [Amusing Work Platform Ads](https://www.trendhunter.com/trends/monday-platform.md)