# Cucumber-Based Instruments Hendrick’s Gin is Inviting Consumers to Make Music with Vegetables By Laura McQuarrie | Published 2017-07-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/music-with-vegetables References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2017/07/hendricks-to-make-music-with-cucumbers/) & [uk.hendricksgin](https://uk.hendricksgin.com/) There are plenty of experiments and attachments that can be found for making music with vegetables and fruits, and this idea is now at the center of the newest campaign from Hendrick's Gin. Those who attend Hendrick’s Perilous Laboratory for the Absorbment of Natural Teachings, also known as PLANT, at the RHS Urban Gardening Show in London will have the chance to play instruments that involve cucumbers that have been hooked up to software for the purposes of making different sounds. When the unusual instruments are played, the brand promises that they will release what it calls "a verdant and cacophonic composition." In the past, Hendrick's has launched a variety of offbeat campaigns with cucumbers at their center, including everything from a dedicated Cucumber Courier service to elaborate Victorian-style machines for making the perfect cucumber slices for garnishing cocktails. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 60% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Vegetable-based Instruments:** Utilizing vegetables as alternative materials for musical instruments and exploration of its potential as a medium for sound production. - **Experiential Marketing:** Creating immersive and unconventional experiences to engage audiences and leave lasting memories. - **Culinary Marketing:** Making use of food and drink offerings to increase brand exposure and drive consumer engagement. ### Sectors Adopting This - **Alcohol and Beverage:** Incorporating innovative marketing campaigns to enhance brand experience for the consumers. - **Music:** Experimenting with unconventional sounds and instruments to elevate music creation and inspire artistic expression. - **Hospitality and Events:** Designing unique experiences to enrich customer experience and reinforcing brand identity. ## Related on Trend Hunter - [Playful Garden-Inspired Gin Bottles](https://www.trendhunter.com/trends/whimsical-watering-can.md) - [Gin-Branded Gym Sets](https://www.trendhunter.com/trends/hendricks-gym.md) - [Romantic Drinking Accessories](https://www.trendhunter.com/trends/gintimates.md) - [Whimsical Gin Pop-Ups](https://www.trendhunter.com/trends/refreshing-encounters.md) - [Gherkin-Infused Gin Spirits](https://www.trendhunter.com/trends/vive-le-cornichon.md) - [Stone Fruit-Flavored Gins](https://www.trendhunter.com/trends/hendricks-grand-cabaret.md) - [Cucumber-Infused Gins](https://www.trendhunter.com/trends/empress-1908-cucumber-lemon-gin.md) - [Ready-to-Mix Powdered Martinis](https://www.trendhunter.com/trends/driest-ever-martini.md) - [Limited-Edition Gin Dual Pack](https://www.trendhunter.com/trends/hendricks-gins.md)