# Gritty Rockstar Editorials The 'Music When the Lights Go Out' Portraits Star Model Musicians By Jana Pijak | Published 2012-07-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/music-when-the-lights-go-out References: [steelmachines.wordpress](http://steelmachines.wordpress.com/2012/05/27/music-when-the-lights-go-out/) & [steelmachines.wordpress](http://steelmachines.wordpress.com) The 'Music When the Lights Go Out' editorial graces the pages of the Spring 2012 issue of Indie #34 magazine. Photographer Sam Hessamian captures [model-turned musicians](https://www.trendhunter.com/trends/joe-jonas-and-scotch-soda) in a gritty portrait series that is both striking and raw. From the all-over inked Jonathan Kroppmann to Lana Del Ray's video love interest Bradley Soileau, these [fashionable bad boys](https://www.trendhunter.com/trends/luxury-menswear-campaign) are known for their distinctive and memorable appearance and undeniably cool style. From their long locks and [intricate body art](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela) to their multi-faceted personalities, the edgy models prove to play the role of modern renaissance men. The 'Music When the Lights Go Out' Indie editorial strays from the traditional, embracing eccentric wardrobe selects and numerous examples of unique and unconventional beauty. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 72% | Activity: 56% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Gritty Portraits:** Opportunity to create unique and unconventional beauty through striking and raw portrait photography. - **Model Musicians:** Opportunity to showcase the distinctive style and appearance of musician models. - **Eccentric Fashion:** Opportunity to embrace unconventional wardrobe selects in editorial shoots. ### Industries Being Reshaped - **Fashion Photography:** Opportunity for photographers to capture striking and raw portraits of musicians in unique and unconventional beauty. - **Music Industry:** Opportunity to highlight the distinctive style and appearance of musician models and their influence on fashion and culture. - **Fashion Editorial:** Opportunity for editors to embrace eccentric wardrobe selects and showcase unique and unconventional beauty in fashion spreads. ## Related on Trend Hunter - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Rockstar-Inspired Instant Film Designs](https://www.trendhunter.com/trends/for-the-rebel-rebels.md)