# Music Video Advertisement Alesha Serenades a Ford Focus By Ayman | Published 2008-02-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/music-video-advertisement-alesha-serenades-a-ford-focus References: [motortrader](http://www.motortrader.com/26600/Ford-signs-up-Alesha-Dixon-to-.ehtml) Brands have been sponsoring music videos and movies to promote their products for a long time. These days there is hardly a new video that doesn't contain blatant shots of a new phone model, a soft drink or computer brand. But in a somewhat uncoventional move, Alesha Dixon, the former Mis-Teeq singer and winner of Strictly Come Dancing, just released an internet-only music video for her track 'For You I Will' that basically serves as a complete [Ford](https://www.trendhunter.com/trends/What-in-the-Frunk) [Focus](https://www.trendhunter.com/trends/functional-fragrance-mist) commercial. Created by the branded content agency [Cake](https://www.trendhunter.com/trends/tim-hortons-us), the video shows Alesha serenading the new Focus car and features an orchestra playing instruments created from car parts. In total 21 parts were taken from a new Ford Focus and turned into musical instruments, including a clutch guitar, door harp, fender bass, transmission case cello and hatchback kick drum. Mark Whelan, the creative director at Cake, said: "I like the idea of taking elements of a TV ad and remixing them into a music promo." While a Ford spokesman said that the video was to “celebrate” the car. I am sure by celebrate he meant "advertise". I personally hate the in-your-face advertising in traditional movies and music videos, but I don't mind a video like this that is released especially for this purpose on the Internet. I look at it as an 'extra'. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 26% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Branded Content:** Opportunity for brands to sponsor and advertise through creative content like music videos. - **Product Placement:** The incorporation of products and brands into music videos and movies for promotional purposes. - **Innovative Advertising:** Exploring unconventional ways to advertise and promote products, such as integrating them into creative content. ### Where This Applies - **Entertainment:** The entertainment industry can leverage branded content and product placement to generate additional revenue streams. - **Automotive:** Automotive companies can explore innovative advertising techniques, like integrating their vehicles into music videos, to reach new audiences. - **Marketing and Advertising:** There is an opportunity for marketing and advertising agencies to create unique and engaging branded content, driving customer engagement and brand recognition. ## Related on Trend Hunter - [African American-Inspired Auto Campaigns](https://www.trendhunter.com/trends/What-in-the-Frunk.md) - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Co-Branded Custom Ads](https://www.trendhunter.com/trends/lexus-and-universal-pictures.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Musical Haircare Campaigns](https://www.trendhunter.com/trends/acidic-bonding-concentrate.md) - [Music Video EV Teasers](https://www.trendhunter.com/trends/jlo-fiat-500e.md) - [AI-Lead Car Ads](https://www.trendhunter.com/trends/Be-Surreal-Be-Ford.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md)