# Ghost-Style Stories for AIDS Awareness Bono's (RED) Wired Project By Going Like Sixty | Published 2008-12-02 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/music-to-fight-aids-bonos-red-wired-project-launches-update References: [redwire](http://www.redwire.com/) Bono co-founded a music sharing website which donates proceeds to AIDS, and it has finally gone live. (RED) Wire fans can sample and share music and videos from U2, [Coldplay](https://www.trendhunter.com/trends/moon-music), [Dixie Chicks](https://www.trendhunter.com/trends/animal-league-america), Sheryl Crowe, Bob Dylan, The Police, Elvis Costello and many more, not only downloading their music legally, but for a good cause too. Bono's promo video, seen above, was filmed like a ghost story, complete with a 'torch' illuminating his face as he gives the brutal facts about AIDS. The website, [Facebook](https://www.trendhunter.com/trends/meta-quest-education), and iTunes will be the connection between (RED) Wire musicians and fans. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 14% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Music Sharing for Social Causes:** Opportunity to leverage music sharing platforms to support charitable causes. - **Innovative Video Marketing:** Potential for storytelling through ghost-style videos to raise awareness about important issues. - **Collaboration Between Artists and Social Platforms:** Promotion and distribution of music by prominent artists through websites, social media, and digital marketplaces for social impact. ### Where This Applies - **Music Streaming:** Incorporating charitable partnerships and donations into music streaming services to engage with socially-conscious consumers. - **Digital Marketing:** Utilizing innovative video marketing techniques to create impactful campaigns that connect with audiences on a deeper level. - **Social Media Platforms:** Fostering collaborations between artists and social media platforms to amplify social causes and drive engagement. ## Related on Trend Hunter - [Tech Brand HIV/AIDS Campaigns](https://www.trendhunter.com/trends/apple-pay-donations.md) - [Charitable AIDS-Focused Medical Scrubs](https://www.trendhunter.com/trends/hivaids-prevention.md) - [Accelerated Hiv Care Innovations](https://www.trendhunter.com/trends/hiv-care-innovation.md) - [Limited Edition Yeast Spreads](https://www.trendhunter.com/trends/goodbye-yellow-brick-road.md) - [Music-Themed Fashion Apps](https://www.trendhunter.com/trends/upstream.md) - [Emotive Song Campaigns](https://www.trendhunter.com/trends/sos-songs-mental-unimed.md) - [Honeycomb Paper Charitable Designs](https://www.trendhunter.com/trends/red-nose.md) - [Music-Focused NFT Marketplaces](https://www.trendhunter.com/trends/travis-barker.md) - [Bloody Promotional Game Campaigns](https://www.trendhunter.com/trends/blood-for-a-pc.md)