# Beverage-Branded Music Platforms Coke Launches a New Music Streaming Platform Named the BeApp By Daniel Johnson | Published 2020-05-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/music-streaming-platform1 References: [mobilemarketer](https://www.mobilemarketer.com/news/coke-bets-on-new-music-streamer-beapp-as-virtual-concerts-take-center-stage/578510/) & [coca-colacompany](https://www.coca-colacompany.com/press-releases/beapp-partners-with-coca-cola-to-launch-coke-studio-sessions) [Coca-Cola](https://www.trendhunter.com/trends/coca-cola-move) recently entered into a partnership agreement to launch the BeApp, which is a social music streaming platform. The BeApp combines social media-like gamification, with virtual-concert viewing. The new music streaming platform will also have in-app sharing, a points system, prizes, and more. Donations can also be made to the Red Cross and Red Crescent Movement, where proceeds will be put towards [COVID](https://www.trendhunter.com/trends/visible)-[19](https://www.trendhunter.com/trends/davinci-resolve-19) relief. The BeApp will also host a number of famous musicians including Katy Perry, Miguel, Steve Aoki, and more. Ricardo Fort, the Coca-Cola VP of global sports and entertainment, made a statement about the new BeApp, “We know that people may feel lonely or isolated as a result of the pandemic, and Coca-Cola remains committed to uplifting the human spirit and fostering connection while we're apart.” Image Credit: Flickr ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 33% | Activity: 48% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Social Music Streaming:** Opportunity for other brands to create their own social music streaming platforms with gamification features. - **Virtual Concerts:** Opportunity for musicians and music companies to experiment with virtual concerts as a means for increasing engagement and revenue. - **Charitable Donations:** Opportunity for other brands to incorporate charitable donations into their platforms as a means of supporting relief efforts and fostering goodwill. ### Sectors Adopting This - **Beverage:** Beverage companies can explore integrating music into their brand through social music streaming platforms as a means of increasing brand loyalty and engagement. - **Music:** Music companies can explore new revenue streams through social music streaming platforms that incorporate gamification and virtual concerts. - **Charity:** Charitable organizations can partner with brands to incorporate donation features into streaming platforms as a means of supporting relief efforts and raising awareness for their causes. ## Related on Trend Hunter - [Beer-Branded Music Platforms](https://www.trendhunter.com/trends/chill-amplified.md) - [Beer Brand Music Platforms](https://www.trendhunter.com/trends/coors-light-chill-on-shuffle.md) - [Music-Inspired Campaigns](https://www.trendhunter.com/trends/new-pepsi-campaign.md) - [Singer-Backed Soda Flavors](https://www.trendhunter.com/trends/coca-cola-move.md) - [Platform-Exclusive Sodas](https://www.trendhunter.com/trends/cocacola-happy-tears-zero-sugar.md) - [Global Beverage Innovation Hubs](https://www.trendhunter.com/trends/cocacola-creations.md) - [Cosmically Inspired Colas](https://www.trendhunter.com/trends/starlight.md) - [Complimentary Customizable Drink Promotions](https://www.trendhunter.com/trends/sonic-cocacola-your-way.md) - [Musical Soda NFTs](https://www.trendhunter.com/trends/pepsi-mic-drop.md)