# Retro Musician Marketing The Music Square Campaign Boasts a Vintage Feel for Musical Merchandise By Armida Ascano | Published 2011-01-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/music-square-campaign References: [adsoftheworld](http://adsoftheworld.com/taxonomy/brand/music_square) & [musicsquarestores](http://www.musicsquarestores.com/) The Music Square campaign by ad agency Bold features fabulous uses of typography and a clever concept that will attract any music maniac. Featuring a [retro revival typeface](https://www.trendhunter.com/trends/retro-play) and [old-school images of artists](https://www.trendhunter.com/trends/diy-mixtape-kit) like Stevie Wonder, this campaign is sure to get the online retailer some much-deserved attention. Music Square sells merchandise for musicians and melody fanatics alike. The Music Square campaign obviously knows the audience, catering to the consumer who appreciates "real music." **Implications** - Rather than creating new images or ad campaigns that have never been seen by consumers, companies should consider using everyday [pop culture images](https://www.trendhunter.com/trends/summer-like-its-99). This use of pop culture graphics in products and campaigns will instantly draw in more viewers due to the familiarity of these images. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 48% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Pop Culture Graphics:** Incorporating everyday pop culture images in products and campaigns can instantly attract more viewers and consumers. - **Typography Revival:** Using retro revival typefaces can create a vintage feel and appeal to music enthusiasts. - **Nostalgic Marketing:** Creating campaigns with old-school images and references can resonate with consumers who appreciate 'real music'. ### Who This Affects Most - **Music Merchandise:** The market for merchandise catering to musicians and melody fanatics presents opportunities to leverage pop culture graphics and nostalgic marketing. - **Ad Agencies:** Ad agencies can explore incorporating retro revival typefaces and everyday pop culture images into their campaigns for various industries. - **Online Retail:** Online retailers can benefit from using nostalgia and pop culture imagery to attract consumers who appreciate vintage aesthetics and 'real music'. ## Related on Trend Hunter - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Music-Themed Soda Marketing Campaigns](https://www.trendhunter.com/trends/cocacola-onpack-promotion.md) - [Music-Inspired Retail Campaigns](https://www.trendhunter.com/trends/summers-greatest-hits.md) - [Music-Centric Holiday Campaigns](https://www.trendhunter.com/trends/unwrap-expression.md) - [Lyrics-Inspired OOH Campaigns](https://www.trendhunter.com/trends/lyricsinspired-ooh-campaign.md) - [Playable Beer Coasters](https://www.trendhunter.com/trends/budweiser-campaign.md) - [Music-Inspired Campaigns](https://www.trendhunter.com/trends/new-pepsi-campaign.md) - [Piano-Centric Campaigns](https://www.trendhunter.com/trends/kawai-pianos.md)