# Crowdsourced Music Speakers Crispin Porter + Bogusky's Music Speaker Takes Requests from Twitter By Laura McQuarrie | Published 2015-01-29 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/music-speaker References: [adweek](http://www.adweek.com/adfreak/cpb-lets-twitter-choose-its-office-music-through-subservient-speaker-162604) & [twitter](https://twitter.com/search?q=) With the help of a high-tech music speaker that's connected to [Twitter](https://www.trendhunter.com/trends/createmybanner-1), employees of the Crispin Porter + Bogusky agency in Stockholm are putting out a call for people to tell them what songs to listen to. The stunt asks Twitter users to tweet to @cpbscandinavia, along with a song choice and the #subservientspeaker tag so that the agency can experience new music from around the world. The Subservient Speaker is a self-promoting campaign that's also a riff on the Subservient Chicken, an ad that was created by CP+B for Burger King way back in 2004. Some of the song requests that have been put in so far to the Subservient Speaker include tracks by the Beastie Boys, [Black Rebel Motorcycle Club](https://www.trendhunter.com/trends/tiny-vinyl-1) and [Holy Ghost](https://www.trendhunter.com/trends/metalcore-season-1). The agency is up for all suggestions, but comically asks for "No Coldplay please." ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 22% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Crowdsourced Music Requests:** Opportunity for businesses to engage customers by allowing them to choose the music played. - **Connected Speaker Technology:** Innovative speakers that can connect to social media platforms, creating interactive and personalized music experiences. - **User-generated Content:** The rise of user-generated content in the music industry, with listeners actively contributing to playlist curation. ### Where This Applies - **Advertising and Marketing:** Disruptive innovation opportunity for agencies to incorporate interactive, crowd-driven campaigns. - **Consumer Electronics:** Opportunity for speaker manufacturers to develop smart speakers that integrate social media features. - **Digital Music Streaming:** Streaming platforms can explore crowd-sourced playlists, making music discovery a collaborative experience. ## Related on Trend Hunter - [Curvaceous Streaming Service Speakers](https://www.trendhunter.com/trends/spotify-jukebox.md) - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md) - [Lyrics-Inspired OOH Campaigns](https://www.trendhunter.com/trends/lyricsinspired-ooh-campaign.md) - [Musical Beer Campaigns](https://www.trendhunter.com/trends/desperados-beer.md) - [Music-Inspired Restaurant Recommendations](https://www.trendhunter.com/trends/spotify-amex-resy.md) - [Butter-Themed Speaker Boxes](https://www.trendhunter.com/trends/soundlink-plus.md) - [Collaborative Music Queues](https://www.trendhunter.com/trends/songup.md) - [Circular Streaming Service Controllers](https://www.trendhunter.com/trends/spotify-home-thing.md) - [Branded Lamp Speakers](https://www.trendhunter.com/trends/vappeby.md)