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# Luxury Auto-Inspired Venues
Bentley Has Designed An Opulent VIP-Centric Music Room

By Rahul Kalvapalle | Published 2023-03-12 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/music-room
References: [robbreport](https://robbreport.com/lifestyle/news/bentley-record-room-coop-live-1234814432/) & [bentleymotors](https://www.bentleymotors.com/en/world-of-bentley/news/2023-news/bentley-record-room.html)

Venerable British automaker Bentley has decided to take its highly recognizable luxury design language into the world of music venues with the 'Bentley Record [Room](https://www.trendhunter.com/trends/acoustic-lounge),' a VIP music room designed for the Co-op Live music arena in Manchester.

The 'Bentley Record Room' features stunning interiors designed by Bentley's own designers, with the aim of bringing the automaker's unique and opulent aesthetics into a music-centric space. The room, which offers capacity for 100 exclusive individuals, provides premium dining experiences, private waiters, special parking and a separate VIP entrance.

"Its sumptuous interiors will be designed by the [Bentley Design Team](https://www.trendhunter.com/trends/mulliner) replicating the custom finishes and designs of its luxurious cars," Bentley noted in a press release.

In addition to providing a high-end music experience to occupants, the 'Bentley Record Room' serves as yet another fascinating example of luxury automakers taking a keen interest in high-end architecture and design.

Image Credit: Bentley

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 70% | Activity: 76% | Freshness: 14%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Luxury Venues:** Opulent venue experiences designed by established luxury brands provides an opportunity for similar high-end brands to break into the experience market.
- **Automaker Design Language in Non-automotive Spaces:** Established automakers showcasing their design language in other industries like music and architecture opens up opportunities for cross-industry collaborations and design innovations.
- **VIP Dining Experiences:** The demand for exclusive dining experiences presents a disruptive innovation opportunity for high-end brands to provide luxury experiences with unique themes and settings.

### Where This Applies

- **Automotive:** Automakers can explore the designs used in their vehicles and apply them to other industries to promote their brand's aesthetic.
- **Music:** The growing demand for high-end music experiences presents an opportunity for luxury brands to invest in the music industry with their exclusive spaces.
- **Hospitality:** High-end hospitality brands can create unique and exclusive dining experiences by leveraging their brand name and associations.

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