# Road Trip Music Kits This Music Packaging for Spotify Blends Web with Road Trips By Laura McQuarrie | Published 2014-11-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/music-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/11/spotify-goes-physical.html) & [spice14](http://spice14.com/) In an increasingly digital world, [music packaging](https://www.trendhunter.com/trends/mini-wax-tracks1) needs to be really something special in order to stand out. While there's a huge push for more content to go digital, [Spotify](https://www.trendhunter.com/trends/spotify-jukebox) is looking to a physical product to broaden its reach. The Spotify Road Tripwas developed as part of the SPICE:14 sustainable packaging innovation and communications event, a competition between the students of Berghs School of Communication—and the best part is that this winning concept will be launched by Spotify. The concept proposes a kiosk to be set up at gas stations in Europe, providing families on road trips with everything they need to enjoy Spotify's [streaming service](https://www.trendhunter.com/trends/spotify-ai-playlist) on the go, rather than listening to annoying radio commercials and bored kids constantly asking "Are we there yet?" ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 38% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Physical-digital Integration:** As more content goes digital, there is a trend towards developing physical products that integrate with digital services like Spotify's Road Trip music kits. - **Sustainable Packaging:** The use of sustainable packaging, as seen in the SPICE:14 competition, presents an opportunity for disruption and innovation in the packaging industry. - **Innovative Marketing Strategies:** Enticing potential customers with unique, interactive experiences like the Spotify Road Trip can be a disruptive marketing strategy for companies to explore. ### Where This Applies - **Music Streaming:** In the music streaming industry, there is potential for disruptive innovation through the development of innovative, physical products that enhance the digital experience. - **Gas Station Convenience Stores:** Gas station convenience stores and their suppliers can explore new revenue streams by offering alternative forms of entertainment, such as music kits, to road trippers. - **Packaging:** Sustainable packaging for unique products, like the Spotify Road Trip, has the potential to disrupt the packaging industry and attract environmentally conscious consumers. ## Related on Trend Hunter - [Curvaceous Streaming Service Speakers](https://www.trendhunter.com/trends/spotify-jukebox.md) - [Song-Inspired Travel Guides](https://www.trendhunter.com/trends/easyjet-spotify.md) - [Streaming Music Pack Promotions](https://www.trendhunter.com/trends/rustlers-1.md) - [QR Music Cards](https://www.trendhunter.com/trends/qrsong.md) - [Real-Time Adaptive Audio Experiences](https://www.trendhunter.com/trends/interrail.md) - [Music-Themed Soda Marketing Campaigns](https://www.trendhunter.com/trends/cocacola-onpack-promotion.md) - [Music-Themed Cafe Pop-Ups](https://www.trendhunter.com/trends/pop-up-cafe-in-paris.md) - [Musical Playlist Time Capsules](https://www.trendhunter.com/trends/playlist-in-a-bottle.md) - [Circular Streaming Service Controllers](https://www.trendhunter.com/trends/spotify-home-thing.md)