# Music-Infused Beers B&O Play is Using Curated Soundtracks and Speakers to Ferment Beer By Ell Smith | Published 2017-05-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/music-infused-beer References: [digitaltrends](https://www.digitaltrends.com/home-theater/beoplay-beobrew-music-infused-beer-news/?utm_source=feedly&utm_medium=webfeeds) & [uk.pcmag](http://uk.pcmag.com/bang-olufsen-beoplay-a1/89460/news/bo-play-helps-create-first-beer-infused-with-music) Danish audio company B&O Play is making music-infused beer to explore whether or not music can impact the taste of a brew. B&O Play collaborated with Danish musician Le Gammeltoft to create a specially curated playlist to investigate whether or not music can impact how beer tastes. The company submerged an [iPod Nano](https://www.trendhunter.com/trends/apple-macintosh) into the fermenting tank and the music is allegedly taking the beer to the next level with vibrations that are encouraging the yeasts to, “produce more flavorful esters,” -- the final result has been dubbed the Beobrew. From aiding in the development of beef cows, to improving the growth of plants, music has been scientifically proven to have a positive and lasting impact on those who indulge in it. This novelty beer would speak to craft brew enthusiasts and lovers of one-of-a-kind novelty products alike. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 68% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Music-infused Brews:** Using curated soundtracks to enhance the flavor of beer through the power of music. - **Sensory Experience:** Exploring the relationship between music and taste to create unique and immersive drinking experiences. - **Crossover Collaborations:** Partnering with musicians to tap into the influence of music on food and beverages for innovative product development. ### Industries Being Reshaped - **Craft Brewing:** Craft breweries can leverage the power of music to create unique and memorable beer experiences for consumers. - **Audio Technology:** Companies specializing in audio technology can develop new products and solutions that enhance the sensory aspects of food and beverages through sound. - **Event Marketing:** Event marketing agencies can incorporate music-infused brews into experiential events to provide consumers with a multi-sensory and memorable tasting experience. ## Related on Trend Hunter - [Beer-Infused Vinyls](https://www.trendhunter.com/trends/beer-infused-vinyl.md) - [Beer-Branded Music Sharing Devices](https://www.trendhunter.com/trends/heifive.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Collaborative Music-Inspired Bar Menus](https://www.trendhunter.com/trends/himkok-and-sony-music-norway.md) - [Musical Beer Campaigns](https://www.trendhunter.com/trends/desperados-beer.md) - [Playable Beer Coasters](https://www.trendhunter.com/trends/budweiser-campaign.md) - [Beer-Branded Music Platforms](https://www.trendhunter.com/trends/chill-amplified.md) - [Beer Brand Music Platforms](https://www.trendhunter.com/trends/coors-light-chill-on-shuffle.md) - [Hip-Hop Craft Beer Collabs](https://www.trendhunter.com/trends/beer-collab.md)