# Crowdsourced Sleep Playlists The Good Night Drink Asked People to Share Soothing Music for Sleep By Laura McQuarrie | Published 2015-06-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/music-for-sleep References: [adsoftheworld](http://adsoftheworld.com/media/online/good_night_drink_the_hashtag_playlist) & [goodnightdrink](http://www.goodnightdrink.com/) As a brand that sells a beverage that helps people fall asleep, Good Night Drink wanted to create a campaign that would also highlight music as a natural sleep aid. As a result, #GoodNightMusic was created. The beverage brand put out a call to both existing and prospective consumers on [Twitter](https://www.trendhunter.com/trends/notifier), asking them to submit a song that helps ease them into sleep. As a result, a comprehensive [crowdsourced list of soothing songs](https://www.trendhunter.com/trends/personalized-sleep-tracks) was generated on [YouTube](https://www.trendhunter.com/trends/kfc-x-hatch), creating an extensive list of tracks to fall asleep to. As insomnia and other sleep problems are a big problem around the world, this brand campaign is a clever way to show that a quick fix doesn't always have to come from a product, although that is also an option. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 8% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Crowdsourced Playlists:** More brands will involve consumers in creating playlists to cater to their music preferences - **Music as a Sleep Aid:** More brands will leverage the power of music to help people fall asleep - **Digital Collaboration:** More brands will use social media to gather input from their consumers ### Who This Affects Most - **Sleep Products:** Sleep-inducers can partner with music streaming sites to offer playlists and expand their market. - **Music Streaming:** Music streaming platforms can create dedicated sleep playlists and offer them as a premium feature. - **Beverage:** Other beverage brands can use the power of music in their campaigns to associate their product with relaxation and stress reduction. ## Related on Trend Hunter - [Sleep Music Generators](https://www.trendhunter.com/trends/sleeping-music-generator.md) - [Unfiltered Sleep Campaigns](https://www.trendhunter.com/trends/ikea-sleep-talk.md) - [Relaxing Song Remixes](https://www.trendhunter.com/trends/damage-reversal-night-serum.md) - [Advanced Sleep Aid Apps](https://www.trendhunter.com/trends/sleep-aid-app.md) - [Sleep-Focused Music Events](https://www.trendhunter.com/trends/sleep-concert.md) - [Late-Night Text Campaigns](https://www.trendhunter.com/trends/ikea-u-up.md) - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md) - [Sleep-Focused Travel Campaigns](https://www.trendhunter.com/trends/in-search-of-sleep.md) - [Mindful Sleep-Aid App Content](https://www.trendhunter.com/trends/spotify-and-calm.md)