# Traveler-Targeted Playlists Sony and Eurostar Curated Lists of Mood-Altering Music for Passengers By Laura McQuarrie | Published 2017-05-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/music-for-passengers References: [psfk](https://www.psfk.com/2017/05/mood-altering-playlists-help-eurostar-business-travelers-relax.html) & [eurostar](http://www.eurostar.com/) To promote its new noise-canceling headphones, [Sony](https://www.trendhunter.com/trends/sony-walkman-nwa306) teamed up with Eurostar to create a [curated selection of music for passengers](https://www.trendhunter.com/trends/listening-lounge). For the project, the partnering brands worked closely with an expert in the [psychology of music](https://www.trendhunter.com/trends/mood2music), Dr Alexandra Lamont from Keele University, to create playlists that provide more than just something nice to listen to. Playlists like 'Getting job done' and 'Psyching up for a long day' were specifically developed with tracks to help passengers either get focused for a day of work, or unwind following a long day. The 'Sony Sound Menu' also includes a playlist called 'Being in the moment' that promotes a sense of harmony with gently rhythms and soothing sounds of nature. The Sony Sound Menu promoting the wireless, noise-canceling 1000X headphones will be available for passengers on select Eurostar trains for a limited time this spring. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 38% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Traveler-targeted Playlists:** Companies can collaborate with music experts to create targeted playlists that match the mood of the consumers, promoting a sense of harmony and generating brand awareness. - **Wireless Noise-canceling Headphones:** Companies can take advantage of the benefits of wireless noise-canceling headphone technology to advertise related products. - **Psychology of Music:** Psychology experts and companies can collaborate to study the impact of music on emotions, behavior, and cognition and create effective marketing strategies. ### Who This Affects Most - **Music Streaming Services:** Music streaming services can collaborate with companies to curate mood-altering playlists based on consumer's daily routines, and activities, with opportunities for subscription and ad-based revenue. - **Transportation and Travel:** Travel service providers can collaborate with companies to provide passengers with a range of specialized services, such as noise-canceling headphones and targeted playlists, to create a pleasurable and productive travel experience. - **Consumer Electronics:** Consumer electronic providers can collaborate with music experts to create headphones equipped with noise-canceling technology and develop playlists that maximize the benefits of noise-cancellation with opportunities for cross-selling and innovative product development. ## Related on Trend Hunter - [Song-Inspired Travel Guides](https://www.trendhunter.com/trends/easyjet-spotify.md) - [Calming Audio Escapes](https://www.trendhunter.com/trends/activation-at-kings-cross.md) - [Multi-Sensory Spa Experiences](https://www.trendhunter.com/trends/111skin-and-myndstream.md) - [Non-Music Audio Playlists](https://www.trendhunter.com/trends/sound-states.md) - [Music-Based Therapy Apps](https://www.trendhunter.com/trends/spiritune.md) - [In-Transit Entertainment Devices](https://www.trendhunter.com/trends/intransit-entertainment.md) - [Headphone-Specific Airport Pop-Ups](https://www.trendhunter.com/trends/dyson-intransit-experience.md) - [Short Self-Care Playlists](https://www.trendhunter.com/trends/minutes-for-self-care.md) - [Hyper-Personalized Playlists](https://www.trendhunter.com/trends/hyperpersonalized-playlists-spotify-is-using-advanced-ai-to-create-a-connec.md)