# Luxurious Music Festival Tents Marriott's Luxe Temporary Dwellings are Lush, Cozy & Exclusive By Kalin Ned | Published 2018-04-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/music-festival-tent References: [luxurylaunches](http://luxurylaunches.com/hotels_and_resorts/marriott-has-created-these-ultra-chic-w-hotel-inspired-luxury-tents-at-coachella.php) & [marriott-hotels.marriott](http://marriott-hotels.marriott.com/?scid=29e8e1a0-d5a3-4e3c-b0e5-1ffb0c47ee2d&ppc=ppc&gclid=EAIaIQobChMIy4bQsay_2gIVk0wNCh0AJwVHEAAYASAAEgIPHvD_BwE) As far as music festival tents go, hospitality company [Marriott International](https://www.trendhunter.com/trends/luxury-wellbeing-series-2025) has possibly succeeded in designing the most luxurious temporary yurts in the world. Inspired by W Hotels & Resorts in Dubai, Barcelona, Bali and Hollywood — some of the most travel-friendly locations, Marriott's yurts are equipped with fast Wi-Fi, private washrooms and showers, security, as well as a fully stocked minifridge. [Coachella](https://www.trendhunter.com/trends/dream-in-the-desert) attendees were able to bid with their Marriott points on the music festival tents via the [Starwood](https://www.trendhunter.com/trends/starwood-hotels) Preferred Guest Moments site. This is a great example of convergence. Marriott International's stunt did not only strengthen the relationship between the hospitality company and its consumers but it also connected on multiple levels with a youthful, luxuriously inclined and music-loving audience that sought out to interact with the project. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Luxurious Music Festival Tents:** Marriott's temporary yurts offer a new level of luxury and comfort for music festival attendees. - **Convergence of Hospitality and Entertainment:** Marriott's partnership with music festivals creates unique experiences and strengthens consumer connections. - **Personalized Experiences for Travelers:** Marriott's yurts provide personalized amenities and services for a more immersive travel experience. ### Sectors Adopting This - **Hospitality:** The hospitality industry can explore opportunities to enhance guest experiences at music festivals through luxurious temporary accommodations. - **Entertainment:** The entertainment industry can collaborate with hospitality companies to design unique experiences and attract a luxury-focused audience at music festivals. - **Travel and Tourism:** The travel and tourism industry can leverage personalized accommodations to provide memorable experiences for music festival travelers. ## Related on Trend Hunter - [Musical Vacation Rentals](https://www.trendhunter.com/trends/marriott-bonvoy-1.md) - [Glamorous Camping Experiences](https://www.trendhunter.com/trends/lulu-glamping.md) - [Sustainable Music Festival Campaigns](https://www.trendhunter.com/trends/no-tent-left-behind.md) - [Upcycled Tent Garments](https://www.trendhunter.com/trends/music-festival-waste.md) - [Angular Multi-Level Tents](https://www.trendhunter.com/trends/nokken-softshell-tent.md) - [Dessert-Nestled Tent Lookouts](https://www.trendhunter.com/trends/clover-studio.md) - [Wellness Hospitality Series](https://www.trendhunter.com/trends/luxury-wellbeing-series-2025.md) - [Lunar Lander-Inspired Tents](https://www.trendhunter.com/trends/kudhva-kanvas-ktent.md) - [DIY-Style Vacation Offerings](https://www.trendhunter.com/trends/diystyle-vacation.md)